Deciphering the human genome: The semantic and ideological foundations of genetic and genomic discourse

Chapters in this book

1. i-iv i
2. Preface v
3. Contents vii
4. Introduction: Categories, cognitive models and ideologies 1
5. Section 1: Cognitive models of linguistic variation
6. Cultural models of linguistic standardization 25
7. How to do things with allophones: Linguistic stereotypes as cognitive reference points in social cognition 69
8. Section 2: Cognitive models of cultural / social identities
9. Shifting identities in Basque and Western cultural models of Self and Being 123
10. Language and ideology in Nigerian cartoons 159
11. Three mandates for anti-minority policy expressed in U.S. public discourse metaphors 199
12. Has the consciousness of modern industrial societies rendered “Housewife” no longer a value-free cultural model? 229
13. Section 3: Cognitive models as covert ideologies
14. Conceptual metaphor as ideological stylistic means: An exemplary analysis 247
15. Metaphor and ideology in the press coverage of telecom corporate consolidations 277
16. Section 4: Cognitive models in covert social debates
17. Ideological functions of metaphor: The conceptual metaphors of health and illness in public discourse 327
18. Genetic roulette: On the cognitive rhetoric of biorisk 353
19. Deciphering the human genome: The semantic and ideological foundations of genetic and genomic discourse 395
20. List of contributors 429
21. Index 435
22. 439-440 439