Chapter 8. Development of the product-market strategy

Chapters in this book

1. Frontmatter I
2. Preface V
3. Acknowledgments VII
4. Table of Contents IX
5. Chapter 1. The concept and role of long-range planning 1
6. Chapter 2. Systems and types of long-range planning 23
7. Chapter 3. The process of planning 47
8. Chapter 4. Organization for strategic planning 77
9. Chapter 5. Analysis of the environment 109
10. Chapter 6. Internal analysis and the changing of corporate culture 127
11. Chapter 7. Strategic issues and long-range goals 161
12. Chapter 8. Development of the product-market strategy 183
13. Chapter 9. Resource structure planning 207
14. Chapter 10. Evaluation of strategy and allocation of resources 265
15. Chapter 11. The integration of strategic decisions 289
16. Chapter 12. Long-range profit planning 303
17. Chapter 13. Decision making under uncertainty 321
18. Chapter 14. Implementation and control 333
19. Chapter 15. Problems and success factors 355
20. References (All Chapters) 377
21. Appendix: Sources of data 385
22. Index 389