7. Appendix 7: Major and minor uses of symbolic consumer behavior to develop plot and character in Out of Africa (coauthored with Mark W. Grayson)

Chapters in this book

1. I-XII I
2. Chapter I The role of semiotics in research on consumer esthetics
3. 1. Introduction 1
4. 2. Some background on the study of signs 2
5. 3. The study of signs in consumer esthetics 12
6. 4. Criticisms and defenses of interpretive semiology 43
7. 5. Preview 60
8. Chapter II Semiotics and popular culture
9. 1. Introduction 61
10. 2. The ideology of consumption 62
11. 3. Motion picture mythology 119
12. Chapter III Romanticism and sentimentality in consumer behavior: A literary approach to the joys and sorrows of consumption
13. 1. Introduction 151
14. 2. Romanticism 153
15. 3. The joys and sorrows of consumption 158
16. 4. Epilogue 225
17. Chapter IV Seven routes to facilitating the semiotic interpretation of consumption symbolism and marketing imagery in works of art
18. 1. Introduction 229
19. 2. Prospects and problems, dangers and difficulties 230
20. 3. Seven routes to interpretation 235
21. 4. Conclusion 241
22. Appendices
23. 1. Appendix 1: Women of Manhattan 243
24. 2. Appendix 2: Beverly Hills cop 246
25. 3. Appendix 3: Tin men and the marketing concept 254
26. 4. Appendix 4: Gremlins as metaphors for materialism 265
27. 5A. Appendix 5A: Coastal disturbances (coauthored with Stephen Bell and Mark W. Grayson) 277
28. 5B. Appendix 5B: Sacred and secular consumption imagery in A Christmas carol 286
29. 6. Appendix 6: Automotive signs in Two for the road 296
30. 7. Appendix 7: Major and minor uses of symbolic consumer behavior to develop plot and character in Out of Africa (coauthored with Mark W. Grayson) 310
31. References 323
32. Index 353