The Elements and Process of Communication Campaigns

Chapters in this book

1. I-VIII I
2. Introduction: Discourse Analysis in (Mass) Communication Research 1
3. Part I. Introductions Surveys Theories
4. Mass Media Discourse: Message System Analysis as a Component of Cultural Indicators 13
5. Text, Discourse and Mass Communication 26
6. Discourse and Media Influence 44
7. The Elements and Process of Communication Campaigns 60
8. Structures of News in the Press 69
9. Advertisements 94
10. Information Retrieval and Text Analysis 106
11. Persuasion and Manipulation 126
12. International Communication 143
13. Part II Applications Extensions Critical Approaches
14. Audio-Visual Analysis and a Grammar of Presentation Forms in News Programs: Some Mediasemiotic Considerations 159
15. Media Analysis of a Presidential Speech: Impersonal Identity Forms in Discourse 185
16. Rhythmic Structure of the Film Text 216
17. Representations and Relations: Ideology and Power in Press and TV News 233
18. Local Radio in the Communication Environment of Ethnic Minorities in Britain 270
19. ‘Coillons ... Shryned in an Hogges Toord’: British News Media Discourse on ‘Race’ 295
20. Two Debates on Political Violence and the Mass Media: The Organisation of Intellectual Fields in Britain and Italy 324
21. Biographical Notes 351
22. Name Index 357
23. Subject Index 363
24. 380 380