3.5 Prognosis Methods on Television Viewing Patterns for Target Audiences

Kapitel in diesem Buch

1. Frontmatter i
2. Contents v
3. Preface ix
4. Part One: General Perspectives
5. 1.1 Communication Research and Media Science in Europe: Research and Academic Training at a Turning Point 3
6. 1.2 Interactivity: The New Media Use Option – State of the Art 57
7. Part Two: The Mass Media in Perspective: Where are They Heading?
8. 2.1 New Trends in TV and Radio Research 115
9. 2.2 Acceptance and Diffusion of Digital Television in Germany 127
10. 2.3 Making Money, Making Meaning: The Role of Communication in the Construction of a Television Station Culture 147
11. 2.4 The Publisher: Tutor of the Information Society 171
12. 2.5 Media Assessment: The Future of Media Ethics 187
13. Part Three: New Findings in Media Use and Media Effects Research
14. 3.1 Media Effects Research 2002: State of the Art 201
15. 3.2 Lonely Viewers? Families' Organization of Space and the Allocation of Information and Communication Technologies (ICT) in the Home 215
16. 3.4 Economic Affairs, Media Coverage, and the Public's Perception of the Economy in Germany 251
17. 3.5 Prognosis Methods on Television Viewing Patterns for Target Audiences 271
18. Part Four: Online Communication: Present Status and Future Perspectives
19. 4.1 Online Communication: Putting the Knowledge Gap Theory into Perspective 289
20. 4.2 Cyber-TV and The New Interactivity: The GIGA Case 309
21. 4.3 “Is there anybody out there?” Creative Language Play and “Literariness” in Internet Relay Chat (IRC) 325
22. 4.4 Ethnography on the Net: Language, Culture, and Communications 345
23. 4.5 Explorations in Students’ Sense-Making of the Internet 361
24. Part Five: European Research on Interpersonal and Organizational Communication
25. 5.1 Management of Organizational Communication in The Netherlands: Glass Ceiling and Encroachment 389
26. 5.2 The Advance of Public Relations as a Discipline: Retrospect and Prospect 409
27. 5.3 A Comparative Study of Communicative Skill: Theory and Practice 425
28. 5.4 Voice and Power: A Critical Investigation of Accounts of Bullying in Organizations 441
29. 5.5 The Structure and Agency of Communion Dimension in Interpersonal Communicative Interaction 459
30. Part Six: Perspectives on Children, Gender, and Political Culture in Media Research
31. 6.1 Engaged from Birth: Children Under Two Talking on Telephones 479
32. 6.2 Everyday Discursive Practices and The Construction of Gender: A Study at the “Grass Roots” 497
33. 6.3 Images of the First Female Prime Minister of Turkey: An Analysis of Political Cartoons in the Turkish Newspapers 517
34. 6.4 The Forgotten Europe of Small Community Media: The Basque Experience 535
35. 6.5 Working Together, Living Apart: Inter-Group Communication within Organizations in Northern Ireland 551
36. Part Seven: Big Brother is Watching You? Communication Research and Media Development in Europe – Comments from Abroad
37. 7.1 Interaction between Online Communication and TV-Viewing: Current Status and Future Perspectives 577
38. 7.2 Can Big Brother and His Siblings Play Together More? The Potential for Transatlantic Work on Media Coverage of Science and the Environment 585
39. 7.3 The Converging Approaches of American and European Dialogue: Combining Pragmatic and Theoretical Ideas in the Resolution of Complex Problems 599
40. Contributors 611
41. Author Index 621
42. Subject Index 641