7. Rationalising the Cultural Marketplace: The Publicity Complex and the Cycles of Fashion

Chapters in this book

1. Frontmatter I
2. 1. Towards a Sociology of Culture: The Corporations of Culture and the Production and Circulation of Cultural Commodities 1
3. 2. The Contradictions of the Cultural Commodity 33
4. 3. The Production and Circulation of Cultural Commodities: A Sectoral Analysis of the Culture Industry 61
5. 4. The Corporate Organisation of Cultural Production: The Creative Stage and the Project Team 95
6. 5. Rationalising the Creative Stage of Production: The Formatting of Creativity 145
7. 6. Rationalising the Cultural Marketplace: The Marketing of Cultural Commodities and the Making of Stars and Styles 185
8. 7. Rationalising the Cultural Marketplace: The Publicity Complex and the Cycles of Fashion 229
9. 8. A Postscript 263
10. References 269
11. Index 283