88 Language and emotion in business communication
-
Ann Kronrod
Abstract
Communication in the Business and Economics world is strategic in nature: statements are pre-planned and performed with the purpose of achieving a certain goal. Therefore, the emotional effect of language within this communication is often anticipated. However, not all communication is strategically planned. Communication coming from consumers, such as product reviews or word of mouth about consumption experiences, is predominantly spontaneous. Addressing these two types of communication, the current chapter will expose readers to the theories and findings that explain how certain language aspects of strategic communication influence emotional states, behaviors and decisions. The chapter will also relate to the opposite direction of influence, focusing on the way emotions shape the language people use to describe their consumption experiences. The structure of the chapter will follow five aspects of linguistic inquiry: phonetics (sounds), semantics (meaning), syntax (text), pragmatics (use), and cross-cultural linguistics. Within each of these aspects of language, the prevailing literature and conclusions are discussed, and future research directions conclude this chapter.
Abstract
Communication in the Business and Economics world is strategic in nature: statements are pre-planned and performed with the purpose of achieving a certain goal. Therefore, the emotional effect of language within this communication is often anticipated. However, not all communication is strategically planned. Communication coming from consumers, such as product reviews or word of mouth about consumption experiences, is predominantly spontaneous. Addressing these two types of communication, the current chapter will expose readers to the theories and findings that explain how certain language aspects of strategic communication influence emotional states, behaviors and decisions. The chapter will also relate to the opposite direction of influence, focusing on the way emotions shape the language people use to describe their consumption experiences. The structure of the chapter will follow five aspects of linguistic inquiry: phonetics (sounds), semantics (meaning), syntax (text), pragmatics (use), and cross-cultural linguistics. Within each of these aspects of language, the prevailing literature and conclusions are discussed, and future research directions conclude this chapter.
Chapters in this book
- Frontmatter i
- Contents v
-
C Perspectives of Cultural Studies, Literary Studies, Art Theory and Theory of Media
- 65 A survey of approaches to culture, art and media and their relation to emotions 1363
-
XIII Perspectives of cultural studies on language and emotion
- 66 Memory theories and research from the perspective of language and emotion 1381
- 67 Autobiographical memory and emotion 1399
-
XIV Affect theories in arts and literary scholarship
- 68 Literature and emotion 1417
- 69 Emotional creativity 1437
- 70 Emotion and language in aesthetic experiences 1471
- 71 Narrative genre and emotion 1490
- 72 Stylistic design elements of literary texts 1511
- 73 Love and rhythm in poetry and music 1529
- 74 The role and symbolic meanings of emotion in literary language 1558
-
XV Emotion, media, and public discourse
- 75 Media, entertainment, and emotion 1591
- 76 Discourse linguistics and emotions in media 1609
- 77 Media and public emotions 1632
- 78 Social media and emotion 1655
- 79 Emotion and the internet 1675
- 80 Mediatized emotions, digitalized communication and globalization 1690
- 81 Emotions, language, and advertising 1707
-
D Interdisciplinary and Application-Related Perspectives
- 82 A survey of sociological theories and approaches to communication and emotion 1725
-
XVI Society and emotion
- 83 Words, poems and cultural meanings 1745
- 84 The social construction of emotion and its linguistic and communicative dimensions 1759
- 85 The social and cultural constitution of emotion in language, discourse and the body 1775
- 86 Hurtful words and hate speech 1794
- 87 Emotions and globalization 1816
-
XVII Language and emotion in economics and business communication
- 88 Language and emotion in business communication 1831
- 89 Management, organizational communication, and emotion 1853
- 90 Marketing and the commercialization of emotions 1872
-
XVIII Politics, law, and emotions
- 91 Diplomatic negotiations 1885
- 92 Emotion, language, and legal processes 1906
- 93 Emotional eyewitnesses and forensic questioning 1923
- 94 Law and emotion with specific regard to police and forensic aspects 1944
- 95 Law, literature, and emotion 1962
-
XIX Religion, emotional language, and communication
- 96 Foundations in theolinguistics 1979
- 97 Emotions, discourse, and religion 1993
-
XX Emotion and clinical settings
- 98 Language and emotion in health communication 2011
- 99 Emotion, regulation and therapy 2030
- 100 Language and emotion in psychotherapeutic interaction 2044
- 101 Embodied language in experiential therapy 2062
- 102 Emotional language impairments in autism 2092
- 103 Language and emotion in clinical populations 2105
-
XXI Affective computing in human-machine interaction
- 104 The use of language in affective computing for human-computer interaction 2127
- 105 Emotions in affective human-computer interaction 2159
- 106 Affective dialogue systems 2178
-
XXII Methodical and practical consequences for education, native language education, foreign language education and second language education
- 107 Emotion in language education and pedagogy 2195
- 108 Emotion in second and foreign language education 2218
- 109 Civic emotion, loyalty and linguistic belonging 2237
- Index: Language and Emotion – An International Handbook (Vols 1–3) 2247
Chapters in this book
- Frontmatter i
- Contents v
-
C Perspectives of Cultural Studies, Literary Studies, Art Theory and Theory of Media
- 65 A survey of approaches to culture, art and media and their relation to emotions 1363
-
XIII Perspectives of cultural studies on language and emotion
- 66 Memory theories and research from the perspective of language and emotion 1381
- 67 Autobiographical memory and emotion 1399
-
XIV Affect theories in arts and literary scholarship
- 68 Literature and emotion 1417
- 69 Emotional creativity 1437
- 70 Emotion and language in aesthetic experiences 1471
- 71 Narrative genre and emotion 1490
- 72 Stylistic design elements of literary texts 1511
- 73 Love and rhythm in poetry and music 1529
- 74 The role and symbolic meanings of emotion in literary language 1558
-
XV Emotion, media, and public discourse
- 75 Media, entertainment, and emotion 1591
- 76 Discourse linguistics and emotions in media 1609
- 77 Media and public emotions 1632
- 78 Social media and emotion 1655
- 79 Emotion and the internet 1675
- 80 Mediatized emotions, digitalized communication and globalization 1690
- 81 Emotions, language, and advertising 1707
-
D Interdisciplinary and Application-Related Perspectives
- 82 A survey of sociological theories and approaches to communication and emotion 1725
-
XVI Society and emotion
- 83 Words, poems and cultural meanings 1745
- 84 The social construction of emotion and its linguistic and communicative dimensions 1759
- 85 The social and cultural constitution of emotion in language, discourse and the body 1775
- 86 Hurtful words and hate speech 1794
- 87 Emotions and globalization 1816
-
XVII Language and emotion in economics and business communication
- 88 Language and emotion in business communication 1831
- 89 Management, organizational communication, and emotion 1853
- 90 Marketing and the commercialization of emotions 1872
-
XVIII Politics, law, and emotions
- 91 Diplomatic negotiations 1885
- 92 Emotion, language, and legal processes 1906
- 93 Emotional eyewitnesses and forensic questioning 1923
- 94 Law and emotion with specific regard to police and forensic aspects 1944
- 95 Law, literature, and emotion 1962
-
XIX Religion, emotional language, and communication
- 96 Foundations in theolinguistics 1979
- 97 Emotions, discourse, and religion 1993
-
XX Emotion and clinical settings
- 98 Language and emotion in health communication 2011
- 99 Emotion, regulation and therapy 2030
- 100 Language and emotion in psychotherapeutic interaction 2044
- 101 Embodied language in experiential therapy 2062
- 102 Emotional language impairments in autism 2092
- 103 Language and emotion in clinical populations 2105
-
XXI Affective computing in human-machine interaction
- 104 The use of language in affective computing for human-computer interaction 2127
- 105 Emotions in affective human-computer interaction 2159
- 106 Affective dialogue systems 2178
-
XXII Methodical and practical consequences for education, native language education, foreign language education and second language education
- 107 Emotion in language education and pedagogy 2195
- 108 Emotion in second and foreign language education 2218
- 109 Civic emotion, loyalty and linguistic belonging 2237
- Index: Language and Emotion – An International Handbook (Vols 1–3) 2247
