18. Learning science communication

Chapters in this book

1. Frontmatter 1
2. Imprint 2
3. Preface 4
4. Editorial 6
5. I. BASICS
6. Basics Contents 13
7. 1. Science with and for society 14
8. 2. What is science communication? 16
9. 3. The history of science communication 18
10. 4. Goals of science communication 20
11. 5. Inform, interact, involve 22
12. 6. Science communication and science journalism 24
13. 7. Science education 26
14. 8. Authenticity in science communication 28
15. 9. The communicating scientist 30
16. 10. The science of science communication 32
17. 11. Trust in science 34
18. II. STRATEGY
19. STRATEGY Contents 37
20. 12. Stakeholders of science 38
21. 13. Target groups of science communication 40
22. 14. Institutional communication strategy 42
23. 15. Internal communication 44
24. 16. Communications departments 46
25. 17. Science as a brand 48
26. III. GET STARTED
27. GET STARTED Contents 51
28. 18. Learning science communication 52
29. 19. Media training 54
30. 20. Public engagement 56
31. 21. Inredients of a good story 58
32. 22. Language and simplification 60
33. 23. Numbers and statistics 62
34. 24. Communicating uncertainty 64
35. 25. Visual communication 66
36. 26. Evaluation of science communication 68
37. IV. CHANNELS
38. CHANNELS Contents 71
39. 27. Interpersonal communication 72
40. 28. Website 74
41. 29. Social media 76
42. 30. Channels of social media 78
43. 31. Videos 80
44. 32. Podcasts 82
45. 33. Print materials 84
46. 34. Science comics 86
47. 35. Press releases 88
48. 36. Press invitations and conferences 90
49. 37. Events 92
50. 38. School lab 94
51. 39. Science slam 96
52. 40. Science shows and festivals 98
53. 41. Science centres and museums 100
54. V. HOT TOPICS
55. HOT TOPICS Contents 103
56. 42. Competition in science communication 104
57. 43. Bad science and misrepresentation 106
58. 44. Fake news, misinformation and disinformation 108
59. 45. Science Media Centres 110
60. 46. Engaging with policymakers 112
61. 47. Risk communication 114
62. 48. Crisis communication 116
63. 49. Animals in research 118
64. 50. Ethical perspectives 120
65. 51. AI in science communication 122
66. References 124
67. Authors 128
68. Partners 134