Chapter
Open Access
5. Inform, interact, involve
Chapters in this book
- Frontmatter 1
- Imprint 2
- Preface 4
- Editorial 6
-
I. BASICS
- Basics Contents 13
- 1. Science with and for society 14
- 2. What is science communication? 16
- 3. The history of science communication 18
- 4. Goals of science communication 20
- 5. Inform, interact, involve 22
- 6. Science communication and science journalism 24
- 7. Science education 26
- 8. Authenticity in science communication 28
- 9. The communicating scientist 30
- 10. The science of science communication 32
- 11. Trust in science 34
-
II. STRATEGY
- STRATEGY Contents 37
- 12. Stakeholders of science 38
- 13. Target groups of science communication 40
- 14. Institutional communication strategy 42
- 15. Internal communication 44
- 16. Communications departments 46
- 17. Science as a brand 48
-
III. GET STARTED
- GET STARTED Contents 51
- 18. Learning science communication 52
- 19. Media training 54
- 20. Public engagement 56
- 21. Inredients of a good story 58
- 22. Language and simplification 60
- 23. Numbers and statistics 62
- 24. Communicating uncertainty 64
- 25. Visual communication 66
- 26. Evaluation of science communication 68
-
IV. CHANNELS
- CHANNELS Contents 71
- 27. Interpersonal communication 72
- 28. Website 74
- 29. Social media 76
- 30. Channels of social media 78
- 31. Videos 80
- 32. Podcasts 82
- 33. Print materials 84
- 34. Science comics 86
- 35. Press releases 88
- 36. Press invitations and conferences 90
- 37. Events 92
- 38. School lab 94
- 39. Science slam 96
- 40. Science shows and festivals 98
- 41. Science centres and museums 100
-
V. HOT TOPICS
- HOT TOPICS Contents 103
- 42. Competition in science communication 104
- 43. Bad science and misrepresentation 106
- 44. Fake news, misinformation and disinformation 108
- 45. Science Media Centres 110
- 46. Engaging with policymakers 112
- 47. Risk communication 114
- 48. Crisis communication 116
- 49. Animals in research 118
- 50. Ethical perspectives 120
- 51. AI in science communication 122
- References 124
- Authors 128
- Partners 134
Chapters in this book
- Frontmatter 1
- Imprint 2
- Preface 4
- Editorial 6
-
I. BASICS
- Basics Contents 13
- 1. Science with and for society 14
- 2. What is science communication? 16
- 3. The history of science communication 18
- 4. Goals of science communication 20
- 5. Inform, interact, involve 22
- 6. Science communication and science journalism 24
- 7. Science education 26
- 8. Authenticity in science communication 28
- 9. The communicating scientist 30
- 10. The science of science communication 32
- 11. Trust in science 34
-
II. STRATEGY
- STRATEGY Contents 37
- 12. Stakeholders of science 38
- 13. Target groups of science communication 40
- 14. Institutional communication strategy 42
- 15. Internal communication 44
- 16. Communications departments 46
- 17. Science as a brand 48
-
III. GET STARTED
- GET STARTED Contents 51
- 18. Learning science communication 52
- 19. Media training 54
- 20. Public engagement 56
- 21. Inredients of a good story 58
- 22. Language and simplification 60
- 23. Numbers and statistics 62
- 24. Communicating uncertainty 64
- 25. Visual communication 66
- 26. Evaluation of science communication 68
-
IV. CHANNELS
- CHANNELS Contents 71
- 27. Interpersonal communication 72
- 28. Website 74
- 29. Social media 76
- 30. Channels of social media 78
- 31. Videos 80
- 32. Podcasts 82
- 33. Print materials 84
- 34. Science comics 86
- 35. Press releases 88
- 36. Press invitations and conferences 90
- 37. Events 92
- 38. School lab 94
- 39. Science slam 96
- 40. Science shows and festivals 98
- 41. Science centres and museums 100
-
V. HOT TOPICS
- HOT TOPICS Contents 103
- 42. Competition in science communication 104
- 43. Bad science and misrepresentation 106
- 44. Fake news, misinformation and disinformation 108
- 45. Science Media Centres 110
- 46. Engaging with policymakers 112
- 47. Risk communication 114
- 48. Crisis communication 116
- 49. Animals in research 118
- 50. Ethical perspectives 120
- 51. AI in science communication 122
- References 124
- Authors 128
- Partners 134