Chapter 3 “A Blonde Pelé”: business organization, political propaganda, and the 1970 World Cup

Kapitel in diesem Buch

1. Frontmatter I
2. Acknowledgements VII
3. Contents IX
4. List of abbreviations XI
5. Foreword by Barbara J. Keys XIII
6. Introduction 1
7. Chapter 1 English stiffness: a political history of FIFA during the long sixties, 1959–1971 27
8. Chapter 2 The administrator: politics and ideology in the making of a social legacy (1916–1970) 73
9. Chapter 3 “A Blonde Pelé”: business organization, political propaganda, and the 1970 World Cup 105
10. Chapter 4 At the heart of the Brazilian miracle: casing and political propaganda in Havelange’s election as the president of FIFA (1971–1974) 145
11. Chapter 5 The world that we had lost. FIFA political crisis and the making of a new international football order, 1971–1974 185
12. Conclusion: a new international football order? 219
13. Annex: honors received by Havelange between August 1970 and July 1974 223
14. Bibliography 225
15. Index 237