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Chapters in this book
- Frontmatter I
- Foreword V
- Introduction XI
- Acknowledgments XVII
- Contents XXI
- 1 The Fundamentals of Luxury 1
- 2 Key Strategic Paradoxes in the World of Luxury 51
- 3 Old Worlds and New Worlds 91
- 4 The Value of Country of Origin 111
- 5 The International Spread of Luxury 127
- 6 Innovation, Creativity and Management of Luxury Product Portfolios: What’s New and What is Not 167
- 7 Sustainability in the Luxury Context 201
- 8 New Business Models of the 21st Century 237
- References 281
- List of Figures 297
- List of Tables 299
- Index 301
- About the Authors 313
Chapters in this book
- Frontmatter I
- Foreword V
- Introduction XI
- Acknowledgments XVII
- Contents XXI
- 1 The Fundamentals of Luxury 1
- 2 Key Strategic Paradoxes in the World of Luxury 51
- 3 Old Worlds and New Worlds 91
- 4 The Value of Country of Origin 111
- 5 The International Spread of Luxury 127
- 6 Innovation, Creativity and Management of Luxury Product Portfolios: What’s New and What is Not 167
- 7 Sustainability in the Luxury Context 201
- 8 New Business Models of the 21st Century 237
- References 281
- List of Figures 297
- List of Tables 299
- Index 301
- About the Authors 313
