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Digital (mit)denken – analog lenken
Eine Roadmap durch die Digitale Transformation
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Dirk Lippold
Language:
German
Published/Copyright:
2020
About this book
For people at the helm of a company it comes down to their ability to steer the digital transformation within the company and to take employees along on the promising journey of digital transformation. What is required is a hybrid manager who shows presence in both digital and analog working contexts.
Author / Editor information
Prof. Dirk Lippold, HU Berlin, FOM Berlin, Germany
Reviews
"Auch in diesem Buch zeigt Lippold wieder, dass es der Leser leicht hat, wenn es sich der Autor professionell schwer macht. Lippold schreibt wie immer kurz und knapp, setzt Lesehilfen, Grafiken und Bilder gezielt ein und vermittelt so auch bei einem schwierigen Thema ein klares Lesevergnügen. Und das mit substanzieller Erkenntnis. Was kann der Mensch von einem Fachbuch mehr verlangen! Prädikat: Sehr empfehlenswert!" Thomas Lünendonk, https://www.luenendonk.de/aktuelles/themen-trends/neues-von-prof-dr-dirk-lippold-eine-betrachtung-von-thomas-luenendonk/ (07.10.2020)
Topics
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I |
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VII |
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IX |
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1 |
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11 |
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16 |
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29 |
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38 |
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46 |
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67 |
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78 |
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87 |
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98 |
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110 |
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116 |
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118 |
Publishing information
Pages and Images/Illustrations in book
eBook published on:
June 22, 2020
eBook ISBN:
9783110705959
Paperback published on:
June 22, 2020
Paperback ISBN:
9783110705935
Pages and Images/Illustrations in book
Front matter:
10
Main content:
120
Coloured Illustrations:
46
Keywords for this book
Digitalisierung; Change Management; Digital Natives; Digital Immigrants; Soziale Medien; Disruptiver Wettbewerb; Generation X; Generation Y; Digitale Transformation; Agilität; Innovation
Audience(s) for this book
This book targets everybody from managers to interested students.
Safety & product resources
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Manufacturer information:
Walter de Gruyter GmbH
Genthiner Straße 13
10785 Berlin
productsafety@degruyterbrill.com
