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46. Zaltman Metaphor Elicitation

  • Voula Gkatzidou , Joseph Giacomin and Lee Skrypchuk
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Automotive Human Centred Design Methods
This chapter is in the book Automotive Human Centred Design Methods
© 2021 Walter de Gruyter GmbH, Berlin/Munich/Boston

© 2021 Walter de Gruyter GmbH, Berlin/Munich/Boston

Chapters in this book

  1. Frontmatter i
  2. Contents v
  3. Preface 1
  4. Methods
  5. 1. AEIOU 24
  6. 2. Affinity Diagram 26
  7. 3. Bodystorming 28
  8. 4. Brainstorming 30
  9. 5. Buy a feature 32
  10. 6. Card Sorting 36
  11. 7. Co-Design 38
  12. 8. Cognitive Walkthrough 40
  13. 9. Cognitive Map 42
  14. 10. Competitive Analysis 46
  15. 11. Contextual Inquiry 48
  16. 12. Crazy 8s 50
  17. 13. Crowdsourcing 52
  18. 14. Cultural Probes 54
  19. 15. Customer Journey 56
  20. 16. Delphi Survey 60
  21. 17. Design Fiction 62
  22. 18. Desirability Testing 64
  23. 19. Diary Study 66
  24. 20. Empathy Map 68
  25. 21. Experience Prototyping 72
  26. 22. Extreme Users 74
  27. 23. Fly-on-The Wall 76
  28. 24. Focus Group 78
  29. 25. Harris Profile 80
  30. 26. Heuristic Evaluation 84
  31. 27. How Might We? 86
  32. 28. Interview 88
  33. 29. Laddering 90
  34. 30. Love/Break up Letter 92
  35. 31. Persona 96
  36. 32. Picture Cards 98
  37. 33. Repertory Grid Technique 100
  38. 34. Role Playing 102
  39. 35. Scenario 104
  40. 36. Scenario Mapping 108
  41. 37. Stakeholder Analysis 110
  42. 38. Storytelling 112
  43. 39. Storyboarding 114
  44. 40. Survey 118
  45. 41. Think-Aloud 120
  46. 42. Touchstone Tour 122
  47. 43. Tomorrow’s Headlines 124
  48. 44. Wizard of Oz 126
  49. 45. Word Concept Association 128
  50. 46. Zaltman Metaphor Elicitation 130
  51. 47. 5 Whys 132
  52. Appendix 1. Desirability Testing 135
  53. Photo credits 136
https://doi.org/10.1515/9783110677515-047

Chapters in this book

  1. Frontmatter i
  2. Contents v
  3. Preface 1
  4. Methods
  5. 1. AEIOU 24
  6. 2. Affinity Diagram 26
  7. 3. Bodystorming 28
  8. 4. Brainstorming 30
  9. 5. Buy a feature 32
  10. 6. Card Sorting 36
  11. 7. Co-Design 38
  12. 8. Cognitive Walkthrough 40
  13. 9. Cognitive Map 42
  14. 10. Competitive Analysis 46
  15. 11. Contextual Inquiry 48
  16. 12. Crazy 8s 50
  17. 13. Crowdsourcing 52
  18. 14. Cultural Probes 54
  19. 15. Customer Journey 56
  20. 16. Delphi Survey 60
  21. 17. Design Fiction 62
  22. 18. Desirability Testing 64
  23. 19. Diary Study 66
  24. 20. Empathy Map 68
  25. 21. Experience Prototyping 72
  26. 22. Extreme Users 74
  27. 23. Fly-on-The Wall 76
  28. 24. Focus Group 78
  29. 25. Harris Profile 80
  30. 26. Heuristic Evaluation 84
  31. 27. How Might We? 86
  32. 28. Interview 88
  33. 29. Laddering 90
  34. 30. Love/Break up Letter 92
  35. 31. Persona 96
  36. 32. Picture Cards 98
  37. 33. Repertory Grid Technique 100
  38. 34. Role Playing 102
  39. 35. Scenario 104
  40. 36. Scenario Mapping 108
  41. 37. Stakeholder Analysis 110
  42. 38. Storytelling 112
  43. 39. Storyboarding 114
  44. 40. Survey 118
  45. 41. Think-Aloud 120
  46. 42. Touchstone Tour 122
  47. 43. Tomorrow’s Headlines 124
  48. 44. Wizard of Oz 126
  49. 45. Word Concept Association 128
  50. 46. Zaltman Metaphor Elicitation 130
  51. 47. 5 Whys 132
  52. Appendix 1. Desirability Testing 135
  53. Photo credits 136
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