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book: Differences, Similarities and Meanings
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Differences, Similarities and Meanings

Semiotic Investigations of Contemporary Communication Phenomena
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Language: English
Published/Copyright: 2021
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About this book

In a world of global communication, where each one’s life depends increasingly on signs, language and communication, understanding how we relate and opening ourselves to otherness, to differences in all their forms and aspects is becoming more and more relevant. Today, we often understand the differences in terms of adversity or opposition and forget the value of the similarities.
Semiotic approaches can provide a critical point of view and a more general reflection that can redefine some aspects of the discussion about the nature of these semiotic categories, differences and similarities. The dichotomy differences – similarities is fundamental to understanding the meaning-making mechanisms in language (De Saussure, 1966; Deleuze, 1995), as well as in other sign systems (Ponzio, 1995; Sebeok & Danesi, 2000). Meaning always appears in the “play of differences” (Derrida, 1978) and similarities. Therefore, the phenomena of similarities and differences must be considered complementary (Marcus, 2011).
This book addresses and offers new perspectives for analyzing and understanding sensitive topics in the world of global communication (humanities education, responsive understanding of otherness, digital culture and new media power).

Author / Editor information

Nicolae-Sorin Drăgan, Bucharest, Romania.

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  • Part I: Theoretical advances
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  • Part II: Applied Semiotics
  • A The digital age in semiotics and communication
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  • B Political semiotics and communication
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  • C Communication, semiotics and multimodality
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Publishing information
Pages and Images/Illustrations in book
eBook published on:
October 25, 2021
eBook ISBN:
9783110662900
Hardcover published on:
October 25, 2021
Hardcover ISBN:
9783110658828
Paperback published on:
May 8, 2023
Paperback ISBN:
9783111257877
Pages and Images/Illustrations in book
Front matter:
6
Main content:
308
Illustrations:
11
Coloured Illustrations:
17
Tables:
6
Downloaded on 17.4.2026 from https://www.degruyterbrill.com/document/doi/10.1515/9783110662900/html
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