Current Approaches to Metaphor Analysis in Discourse

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Current Approaches to Metaphor Analysis in Discourse

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Language: English

Published/Copyright: 2019

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This book is in the series

Volume 39 | Applications of Cognitive Linguistics [ACL]

About this book

This volume takes up the challenge of surveying the present state of a variety of approaches to the identification, analysis and interpretation of metaphor across communication channels, situational contexts, genres and social spheres. It reflects three foremost trends of present metaphor research, namely the communicative approach, the cognitive modelling approach and the multimodality approach. These trends are considered as areas of research emerging on the ground of the Conceptual Metaphor Theory, initiated by Lakoff. The book intends to show their concomitances as well as mark their diversifying paths. The aim is to bring about and make apparent the many connections among assumingly different trends stemming from CMT.

Whereas discrepancies between communicative and conceptual perspectives might seem irredeemable, the book emphasizes and claims that the background framework of CMT provides a solid foundation for collaboration and mutual influence. Consequently, the analysis of metaphor usage in context may provide insights for cognitive modelling proposals. The analysis of cognitive configuration of conceptual domains may, in turn, illuminate our understanding of communicative decisions in discourse. The integration of multimodal metaphor analysis puts forward the idea that diverse modal manifestations of metaphor reveal the symbiosis between communicative and cognitive stances. The various subject areas and methodologies illuminate the scene of current research in the field. The poignant contributions open far reaching avenues into the realm of human thought and discourse.

Author / Editor information

Ignasi Navarro i Ferrando, Universitat Jaume I, Castelló de la Plana, Spain.

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Frontmatter
I

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Contents
V

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Metaphor analysis in discourse. Introduction
1
Ignasi Navarro i Ferrando

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Part I: Metaphor and knowledge configuration in discourse
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Some consequences of a multi-level view of metaphor
19
Zoltán Kövecses

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Cross-cultural semantic and pragmatic profiling of emotion words. Regulation and expression of anger in Spanish and German
35
Ulrike Oster

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Metaphors and evaluation in popular economic discourse on trade wars
57
Dongman Cai and Alice Deignan

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Transdiscursive term transformation: The evidence from cognitive discursive research of the term ‘virus’
79
Ekaterina Isaeva and Olga Burdina

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Metaphor in grammar: Mapping across syntactic domains
111
Valentina Apresjan

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Metaphors in the digital world: The case of metaphorical frames in ‘Facebook’ and ‘Amazon’
131
Montserrat Esbrí-Blasco, Carolina Girón-García and María Luisa Renau Renau

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Metaphorical conceptualization in the Euromaidan discourse
155
Marianna Dilai and Tetyana Serafin

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Part II: Consciousness in metaphor usage
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Deliberate metaphors and embodied simulation
185
Valentina Cuccio and Gerard Steen

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Deliberate metaphors in Buddhist teachings about meditation
205
Antonio-José Silvestre-López

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Using deliberate metaphor in discourse: Native vs. non-native text production
235
Rocío Cuberos, Elisa Rosado and Joan Perera

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George Ridpath’s use of metaphor, metonymy and metaphtonymy during the Peace Campaign (1710–1713) of the War of the Spanish Succession
257
Raquel Sánchez Ruiz

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Part III: Metaphor analysis in multimodal discourse
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Spatialization of abstract concepts in cartoons. A case study of verbo-pictorial image-schematic metaphors
279
Elżbieta Górska

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Analyzing metaphor in film: Some conceptual challenges
295
Maarten Coëgnarts

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Transmodality in metaphors: TIDES in Spanish social protest movements
321
M. Dolores Porto and Manuela Romano

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Visual metaphors in economic discourse. An analysis of the interaction of conventional and novel visual metaphors in The Economist
347
María Muelas-Gil

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Developments in multimodal metaphor studies: A response to Górska, Coëgnarts, Porto & Romano, and Muelas-Gil
367
Charles Forceville

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Subject Index
379

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Publishing information

Pages and Images/Illustrations in book

eBook published on:

September 2, 2019

eBook ISBN:

9783110629460

Hardcover published on:

September 2, 2019

Hardcover ISBN:

9783110625882

Paperback published on:

September 20, 2021

Paperback ISBN:

9783110764321

Pages and Images/Illustrations in book

Front matter:

6

Main content:

381

Illustrations:

23

Coloured Illustrations:

29

Tables:

33

https://doi.org/10.1515/9783110629460

eBook ISBN: 9783110629460

Hardcover ISBN: 9783110625882

Paperback ISBN: 9783110764321

Keywords for this book

Cognitive Linguistics; Human Communication; Metaphor; Discourse

Audience(s) for this book

Researchers, Students

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Manufacturer information:
Walter de Gruyter GmbH
Genthiner Straße 13
10785 Berlin
productsafety@degruyterbrill.com

Current Approaches to Metaphor Analysis in Discourse

Overview

About this book

Author / Editor information

Topics

Table of contents

Frontmatter

Contents

Metaphor analysis in discourse. Introduction

Some consequences of a multi-level view of metaphor

Cross-cultural semantic and pragmatic profiling of emotion words. Regulation and expression of anger in Spanish and German

Metaphors and evaluation in popular economic discourse on trade wars

Transdiscursive term transformation: The evidence from cognitive discursive research of the term ‘virus’

Metaphor in grammar: Mapping across syntactic domains

Metaphors in the digital world: The case of metaphorical frames in ‘Facebook’ and ‘Amazon’

Metaphorical conceptualization in the Euromaidan discourse

Deliberate metaphors and embodied simulation

Deliberate metaphors in Buddhist teachings about meditation

Using deliberate metaphor in discourse: Native vs. non-native text production

George Ridpath’s use of metaphor, metonymy and metaphtonymy during the Peace Campaign (1710–1713) of the War of the Spanish Succession

Spatialization of abstract concepts in cartoons. A case study of verbo-pictorial image-schematic metaphors

Analyzing metaphor in film: Some conceptual challenges

Transmodality in metaphors: TIDES in Spanish social protest movements

Visual metaphors in economic discourse. An analysis of the interaction of conventional and novel visual metaphors in The Economist

Developments in multimodal metaphor studies: A response to Górska, Coëgnarts, Porto & Romano, and Muelas-Gil

Subject Index

Bibliographic data