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Kirchenmarketing

Strategisches Marketing für kirchliche Angebote
  • Wilfried Mödinger
Language: German
Published/Copyright: 2001
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Forum Marketing und Management

Topics

  • Publicly Available

    Frontmatter

    I
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    Vorwort

    VII
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    Inhaltsverzeichnis

    IX
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    1. Beobachtungen

    1
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    2. Ausgangssituation

    9
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    3. Grundlagen des Marketing

    27
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    4. Der Marketing-Managementprozess

    73
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    5. Marketing - Einstellung und Bewusstein

    95
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    6. Marketingkonzeption im weiten Sinne - Externes Marketing mit Blick auf einzelne Angebote und Zielgruppen

    127
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    7. Die Formulierung eines Marktprogramms

    147
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    8. Marketingmix — Der Einsatz von Marketinginstrumenten

    173
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    9. Kirchliche Angebote als Dienstleistungen

    205
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    Nachwort

    274
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    Literaturverzeichnis

    277
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    Internetadressen

    282
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    Backmatter

    283
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Publishing information
Pages and Images/Illustrations in book
eBook published on:
September 12, 2016
eBook ISBN:
9783110504064
Hardcover published on:
January 1, 2001
Hardcover ISBN:
9783828201774
Edition:
Reprint 2016
Pages and Images/Illustrations in book
Front matter:
11
Main content:
282
Illustrations:
93
https://doi.org/10.1515/9783110504064
eBook ISBN: 9783110504064
Hardcover ISBN: 9783828201774
Keywords for this book
Kirchliche Öffentlichkeitsarbeit; Marketing
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