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1 Introduction: the challenge of multimodality
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Chapters in this book
- Frontmatter I
- Contents V
- How to use this book 1
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Part I: Working your way into ‘multimodality’
- 1 Introduction: the challenge of multimodality 5
- 2 Recognising multimodality: origins and inspirations 22
- 3 Where is multimodality? Communicative situations and their media 74
- 4 What is multimodality? Semiotic modes and a new ‘textuality’ 112
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Part II: Methods and analysis
- 5 The scope and diversity of empirical research methods for multimodality 137
- 6 Are your results saying anything? Some basics 169
- 7 Multimodal navigator: how to plan your multimodal research 211
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Part III: Use cases
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Use case area 1: temporal, unscripted
- 8 Gesture and face-to-face interaction 239
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Use case area 2: temporal, scripted
- 9 Performances and the performing arts 251
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Use case area 3: spatial, static
- 10 Layout space 263
- 11 Diagrams and infographics 279
- 12 Comics and graphic novels 295
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Use case area 4: spatial, dynamic
- 13 Film and the moving (audio-)visual image 327
- 14 Audiovisual presentations 340
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Use case area 5: spatiotemporal, interactive: ‘media that bite back’
- 15 Webpages and dynamic visualisations 347
- 16 Social media 355
- 17 Computer and video games 366
- 18 Final words: ready, steady, analyse! 379
- Bibliography 383
- Index 411
Chapters in this book
- Frontmatter I
- Contents V
- How to use this book 1
-
Part I: Working your way into ‘multimodality’
- 1 Introduction: the challenge of multimodality 5
- 2 Recognising multimodality: origins and inspirations 22
- 3 Where is multimodality? Communicative situations and their media 74
- 4 What is multimodality? Semiotic modes and a new ‘textuality’ 112
-
Part II: Methods and analysis
- 5 The scope and diversity of empirical research methods for multimodality 137
- 6 Are your results saying anything? Some basics 169
- 7 Multimodal navigator: how to plan your multimodal research 211
-
Part III: Use cases
-
Use case area 1: temporal, unscripted
- 8 Gesture and face-to-face interaction 239
-
Use case area 2: temporal, scripted
- 9 Performances and the performing arts 251
-
Use case area 3: spatial, static
- 10 Layout space 263
- 11 Diagrams and infographics 279
- 12 Comics and graphic novels 295
-
Use case area 4: spatial, dynamic
- 13 Film and the moving (audio-)visual image 327
- 14 Audiovisual presentations 340
-
Use case area 5: spatiotemporal, interactive: ‘media that bite back’
- 15 Webpages and dynamic visualisations 347
- 16 Social media 355
- 17 Computer and video games 366
- 18 Final words: ready, steady, analyse! 379
- Bibliography 383
- Index 411