1 Introduction: the challenge of multimodality

Chapters in this book

1. Frontmatter I
2. Contents V
3. How to use this book 1
4. Part I: Working your way into ‘multimodality’
5. 1 Introduction: the challenge of multimodality 5
6. 2 Recognising multimodality: origins and inspirations 22
7. 3 Where is multimodality? Communicative situations and their media 74
8. 4 What is multimodality? Semiotic modes and a new ‘textuality’ 112
9. Part II: Methods and analysis
10. 5 The scope and diversity of empirical research methods for multimodality 137
11. 6 Are your results saying anything? Some basics 169
12. 7 Multimodal navigator: how to plan your multimodal research 211
13. Part III: Use cases
14. Use case area 1: temporal, unscripted
15. 8 Gesture and face-to-face interaction 239
16. Use case area 2: temporal, scripted
17. 9 Performances and the performing arts 251
18. Use case area 3: spatial, static
19. 10 Layout space 263
20. 11 Diagrams and infographics 279
21. 12 Comics and graphic novels 295
22. Use case area 4: spatial, dynamic
23. 13 Film and the moving (audio-)visual image 327
24. 14 Audiovisual presentations 340
25. Use case area 5: spatiotemporal, interactive: ‘media that bite back’
26. 15 Webpages and dynamic visualisations 347
27. 16 Social media 355
28. 17 Computer and video games 366
29. 18 Final words: ready, steady, analyse! 379
30. Bibliography 383
31. Index 411