The Truth of Printer’s Marks: Andrea Alciato on “Aldo’s Anchor”, “Froben’s Dove” and “Calvo’s Elephant”. A Closer Look at Alciato’s Concept of the Printer’s Mark

Chapters in this book

1. Frontmatter I
2. Contents V
3. Preface VII
4. Part A: Beginnings and Provenances
5. Sisters, or Mother and Daughter? The Relationship between Printer’s Marks and Emblems during the First Hundred Years 3
6. Ekphrasis and Printer’s Signets 29
7. Beastly Devices: Early Printer’s Marks and Their Medieval Origins 49
8. From Nameplate to Emblem. The Evolution of the Printer’s Device in the Southern Low Countries up to 1600 77
9. Part B: Regions & Places
10. Heraldic and Symbolic Printer’s Devices of Greek Printers in Italy (Fifteenth and Sixteenth Centuries) 103
11. Jewish Printers’ Marks from Poland (Sixteenth-Seventeenth Centuries) 125
12. Fama Typographica. In Search of the Emblem Form of Printer’s Devices. The Iconography and Emblem Form of Printer’s Devices in Sixteenth- and Seventeenth-Century Poland 151
13. Pallas Nostra Salus. Early Modern Printer’s Marks in Leiden as Expressions of Professional and Personal Identity 169
14. Early Modern Munich Printer’s Marks (and Related Issues) 197
15. The Printer’s Mark in Early Modern Sweden 227
16. Iceland’s Lack of Printer’s Devices: Filling a Functional and Spatial Void in Printed Books during the Sixteenth Century 257
17. Part C: Concepts, Historical and Systematic
18. The Truth of Printer’s Marks: Andrea Alciato on “Aldo’s Anchor”, “Froben’s Dove” and “Calvo’s Elephant”. A Closer Look at Alciato’s Concept of the Printer’s Mark 269
19. The Legal Significance and Humanist Ethos of Printers’ Insignia 297
20. The Transition of the Printer’s Device from a Sign of Identification to a Symbol of Aspirations and Beliefs 315
21. Mottos in Printers’ Devices – Thoughts about the Hungarian Usage 333
22. European Printers’ and Publishers’ Marks in the Eighteenth Century. The Three C’s: Conformity, Continuity and Change 347
23. In Place of an Afterword: Notes on Ordering the Corpus of the Early Modern Printer’s Mark 361
24. Part D: Research Bibliography and Index
25. Research Bibliography: The Early Modern Printer’s Mark in Its Cultural Contexts 377
26. Contributors 413
27. Index 417