Book
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Betriebliche Marktforschung
Mehrwert für Marketing, Steuerung und Strategie
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Marco Ottawa
Language:
German
Published/Copyright:
2015
About this book
This book systematically covers relevant aspects of corporate market research. A focus is placed on the added value provided by market research to corporations. Market research studies are presented in detail. The new edition also includes a discussion of market research ethics and big data.
- Presents all relevant aspects of corporate market research
Author / Editor information
Marco Ottawa (Deutsche Telekom AG, FH Köln); Prof. Dr. Christian Rietz (Universität Köln)
Reviews
"Die Beschreibung des Ablaufs einer idealtypischen Marktforschungsstudie kann als Blaupause dienen."
Manfred Simon in: IT-Director 6/2016
Manfred Simon in: IT-Director 6/2016
Topics
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V |
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VI |
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VII |
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VIII |
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IX |
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XI |
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XVII |
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XIX |
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1 |
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Publishing information
Pages and Images/Illustrations in book
eBook published on:
September 14, 2015
eBook ISBN:
9783110425772
Hardcover published on:
August 28, 2015
Hardcover ISBN:
9783110425765
Paperback published on:
November 7, 2017
Paperback ISBN:
9783110578492
Edition:
2nd updated and expanded edition
Pages and Images/Illustrations in book
Front matter:
19
Main content:
326
Illustrations:
65
Tables:
22
eBook ISBN:
9783110425772
Hardcover ISBN:
9783110425765
Paperback ISBN:
9783110578492
Keywords for this book
2nd updated and expanded edition
Audience(s) for this book
Students in business studies and business psychology, market researchers
Safety & product resources
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Manufacturer information:
Walter de Gruyter GmbH
Genthiner Straße 13
10785 Berlin
productsafety@degruyterbrill.com
