Chapter
Publicly Available
1.3 Advertising Self-Reference – as Exemplified by the International Festival of Creativity
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Jörg Tropp
Chapters in this book
- Frontmatter i
- Editor’s Preface v
- Contents vii
- Introduction: Commercial Communication in the Digital Age – Disinforming Informed Users? 1
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I. Information and Disinformation about Advertising
- 1.1 Advertising Critique: Themes, Actors and Challenges in a Digital Age 15
- 1.2 Information and Disinformation Through Advertising Literacy in Communication Studies: Action Research and Real Social Projects 37
- 1.3 Advertising Self-Reference – as Exemplified by the International Festival of Creativity 57
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II. Information and Disinformation through Advertising
- 2.1 Human Processing of Commercial Information in Digital Environments 75
- 2.2 Trade Practices and Consumer Disinformation 89
- 2.3 Greenwashing: Disinformation through Green Advertising 105
- 2.4 The Rise of Brand Journalism 121
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III. Information about Users
- 3.1 Micro-Moments, Liquidity, Intimacy and Automation: Developments in Programmatic Ad-tech 143
- 3.2 The Legal and Ethical Aspects of Collecting and Using Information about the Consumer 161
- 3.3 The Internet of Things as Disruptive Innovation for the Advertising Ecosystem 183
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IV. Inclusion of Users in the Creation of Advertising
- 4.1 The Rhetoric of Marketing Co-creation 209
- 4.2 Spread the Word – The Effect of Word of Mouth in e-Marketing 227
- 4.3 User-Generated Internet Memes as Advertising Vehicles: Visual Narratives as Special Consumer Information Sources and Consumer Tribe Integrators 247
- List of Contributors – Short Biographies 267
Chapters in this book
- Frontmatter i
- Editor’s Preface v
- Contents vii
- Introduction: Commercial Communication in the Digital Age – Disinforming Informed Users? 1
-
I. Information and Disinformation about Advertising
- 1.1 Advertising Critique: Themes, Actors and Challenges in a Digital Age 15
- 1.2 Information and Disinformation Through Advertising Literacy in Communication Studies: Action Research and Real Social Projects 37
- 1.3 Advertising Self-Reference – as Exemplified by the International Festival of Creativity 57
-
II. Information and Disinformation through Advertising
- 2.1 Human Processing of Commercial Information in Digital Environments 75
- 2.2 Trade Practices and Consumer Disinformation 89
- 2.3 Greenwashing: Disinformation through Green Advertising 105
- 2.4 The Rise of Brand Journalism 121
-
III. Information about Users
- 3.1 Micro-Moments, Liquidity, Intimacy and Automation: Developments in Programmatic Ad-tech 143
- 3.2 The Legal and Ethical Aspects of Collecting and Using Information about the Consumer 161
- 3.3 The Internet of Things as Disruptive Innovation for the Advertising Ecosystem 183
-
IV. Inclusion of Users in the Creation of Advertising
- 4.1 The Rhetoric of Marketing Co-creation 209
- 4.2 Spread the Word – The Effect of Word of Mouth in e-Marketing 227
- 4.3 User-Generated Internet Memes as Advertising Vehicles: Visual Narratives as Special Consumer Information Sources and Consumer Tribe Integrators 247
- List of Contributors – Short Biographies 267