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Diskursdynamiken
Metaphorische Muster zum Diskursobjekt Virus
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Eva Gredel
Language:
German
Published/Copyright:
2014
About this book
This study seeks to develop a foundation for a theory of meaning that views linguistic innovation and discursive dynamics as the normal state of affairs. It integrates systems and behavioral theory, identifying discourses as the loci of change in linguistic meaning. An analysis of multi-code metaphors makes plausible the discursive sensitivity of images in advertisements and leads to a proposal for a multicodal expansion of discourse analysis.
Author / Editor information
Eva Gredel, Universität Mannheim.
Supplementary Materials
Topics
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Frontmatter
I -
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Vorwort
VII -
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Inhalt
IX -
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Abbildungsverzeichnis
XIII -
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Tabellenverzeichnis
XV -
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A. Einleitung
1 -
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B. Theoretischer Teil
13 -
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C. Methodologisches und Methodisches zur Korpusanalyse metaphorischer Muster
69 -
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D. Methodenkritische Analyse: Zugänge zu metaphernkonstituierenden Kontexten
81 -
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Literaturverzeichnis
239 -
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Anhang
251 -
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Index
267
Publishing information
Pages and Images/Illustrations in book
eBook published on:
September 12, 2014
eBook ISBN:
9783110366754
Hardcover published on:
August 19, 2014
Hardcover ISBN:
9783110372250
Pages and Images/Illustrations in book
Front matter:
15
Main content:
269
Illustrations:
100
Coloured Illustrations:
2
Tables:
50
Audience(s) for this book
Academics (Linguistics, Medicine), Libraries, Institutes
Safety & product resources
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Manufacturer information:
Walter de Gruyter GmbH
Genthiner Straße 13
10785 Berlin
productsafety@degruyterbrill.com
