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Graphische Variation als soziale Praxis
Eine soziolinguistische Theorie skripturaler ›Sichtbarkeit‹
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Jürgen Spitzmüller
Language:
German
Published/Copyright:
2013
About this book
The graphic design of texts has become a linguistic object in its own right. To date, however, it has rarely been considered from a sociolinguistic perspective. The present volume attempts to fill this gap by offering the first comprehensive sociolinguistic theory of visual communication. It shows how “meaning” is generated through graphic variation, based on collective communicative knowledge and social attribution processes.
Author / Editor information
Jürgen Spitzmüller, Universität Zürich, Schweiz.
Supplementary Materials
Topics
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Frontmatter
i -
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Vorwort
vii -
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Inhalt
ix -
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Übersehene Sichtbarkeit(en): Einleitung und Überblick
1 - I. Exploration des Forschungsfelds
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1. Graphische Variation: Eingrenzungen des Gegenstandsbereichs
9 -
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2. ›(Un-)Sichtbarkeit‹ als diskursives Phänomen
29 -
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3. Zugänge zu Graphie und Skripturalität
59 - II. Theoretische Modellierung
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4. Soziolinguistische Verortung
171 -
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5. Graphisches Wissen
183 -
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6. Formen und Funktionen graphischer Variation
209 - III. Anwendungsfelder
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7. Genres
237 -
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8. Ideologien
281 -
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9. Identitäten
337 -
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10. Graphische Variation als soziale Praxis: Zusammenfassung und Fazit
433 - IV. Anhang
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Tabellen und Abbildungen
441 -
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Literatur
451 -
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Namensregister
505 -
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Sachregister
515
Publishing information
Pages and Images/Illustrations in book
eBook published on:
October 14, 2013
eBook ISBN:
9783110334241
Hardcover published on:
September 26, 2013
Hardcover ISBN:
9783110334210
Pages and Images/Illustrations in book
Front matter:
11
Main content:
521
Illustrations:
25
Coloured Illustrations:
135
Audience(s) for this book
Linguists, communication scientists, journalists, academic institutions, libraries
Safety & product resources
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Manufacturer information:
Walter de Gruyter GmbH
Genthiner Straße 13
10785 Berlin
productsafety@degruyterbrill.com
