Framing a bank: Reputation management during financial crises

Kapitel in diesem Buch

1. Frontmatter i
2. Table of contents v
3. List of contributors vii
4. Metaphor and Mills: Figurative language in business and economics. Introduction 1
5. Section I. Metaphor in economic theory and in economics as an academic discipline
6. From barter to coin: Shifting cognitive frames in Classical Greek economy 27
7. Metaphor and economic thought:A historical perspective 49
8. Towards a better understanding of metaphorical networks in the language of economics: The importance of theory-constitutive metaphors 77
9. Metaphors of the Brazilian Economy from 1964 to 2010 103
10. Section II. Cultural filters in contrastive studies
11. Mandarin translation of English economic metaphors:A cross-linguistic study of conceptually related economic terms 129
12. Translating metaphor in business/economics dictionary articles:What the theory says and what lexicographers should do 155
13. The use of verbal and gestural metaphor in explanations of management theory 175
14. “Bigger, a lot bigger,massively much bigger”: A comparative study of hyperbole in business and economics lectures 201
15. Section III. Metaphor in the economy and business in practice
16. The perfect storm:An imperfect metaphor 225
17. Framing a bank: Reputation management during financial crises 243
18. Metaphor and knowledge specialization in business management:The case of project management discourse 265
19. Metaphor as an instrument of linguistic and social identity co-construction in business development networks (BDNs) 291
20. Subject index 321
21. Author Index 325