Web 2.0 tools and the marketing of libraries: the case of Africa

Kapitel in diesem Buch

1. Frontmatter I
2. Contents V
3. Preface/Préface VII
4. Foreword/Avant-propos XI
5. Section-I: Web 2.0 and marketing: general concepts
6. The Library 2.0: origins of the concept, evolutions, perceptions and realities 3
7. Making Web 2.0 work for users and libraries 13
8. Le marketing des bibliothèques supplanté par le Web 2.0: mythe ou réalité? 23
9. Section-II: Adopting Web 2.0 strategies
10. Staying free from “Corporate Marketing Machines” library policy for Web 2.0 tools 43
11. Innovation as a framework for adopting Web 2.0 marketing approaches 57
12. Section-III: Marketing with Web 2.0 and the client
13. Web 2.0: de nouveaux usagers en bibliothèque? 69
14. Creating and using Personas for library service in Web 2.0 era: a case study of the Chinese Academy of Sciences 79
15. The impact of CRM 2.0 in the library 87
16. Section-IV: Case studies
17. How tangible is your library in the digital environment? Implications of social media marketing in reinventing communities' library experiences 97
18. La dimension participative du Web 2.0: un atout marketing pour la bibliothèque de l’Ecole Supérieure de Banque d'Alger 109
19. Library Marketing 2.0: experiences of the ETHBibliothek with social media 125
20. Section-V: International perspectives
21. Web 2.0 tools and the marketing of libraries: the case of Africa 137
22. Brazilian librarians and Twitter 147
23. Conclusion
24. Marketing in a Web 2.0 world: a conference perspective 157