Multimodal Metaphor
-
Edited by:
Charles J. Forceville
About this book
"Metaphor studies" has over the past 30 years become a discipline in its own right, mainly because of the cognitive linguistic claim that metaphors characterize thought, not just language. But most metaphor scholars hitherto focus exclusively on its purely verbal expressions. Since both persuasive and narrative discourses in contemporary society increasingly draw on modalities other than language alone, sustained research into a broader range of manifestations of metaphor is imperative.
This volume is the first book-length study to investigate multimodal occurrences of metaphor, and is of interest to scholars interested in metaphor as well as in multimodal discourse. Each chapter investigates metaphors whose identification and interpretation depend on the co-presence of at least two of the following modalities: language, visuals, gestures, sound, music. On the basis of case studies in a variety of discourse genres (advertising, cartoons, films, comics, conversation, music, amply represented in photographs, logos, drawings, film stills, and musical scores), the contributors demonstrate that, and how, metaphor can occur multimodally, providing ideas and methodological angles enabling further theorizing and testing in this rapidly expanding field. Covering creative as well as conceptual metaphors, and where appropriate evaluating cultural factors governing metaphor interpretation, the contributors provide a wealth of material for studying the conceptual and rhetorical force of metaphor in contemporary society.
Author / Editor information
Charles J. Forceville, Universiteit van Amsterdam, The Netherlands; Eduardo Urios-Aparisi, University of Connecticut, USA.
Reviews
"Allein durch die Abdeckung des weitgespannten Phänomenbereichs [...] ist der Bd. vor allem auch für die Literatur- und Kulturwissenschaft äußerst interessant ‒und lesenswert."
Thomas Wägenbauer in: Germanistik 3/4/2010
Topics
|
Requires Authentication Unlicensed Licensed Download PDF |
i |
|
Requires Authentication Unlicensed Licensed Download PDF |
vii |
|
Requires Authentication Unlicensed Licensed Download PDF |
xi |
|
Requires Authentication Unlicensed Licensed Download PDF |
xv |
|
I. Setting the Scene
|
|
|
Charles Forceville and Eduardo Urios-Aparisi Requires Authentication Unlicensed Licensed Download PDF |
3 |
|
Charles Forceville Requires Authentication Unlicensed Licensed Download PDF |
19 |
|
II. Multimodal Metaphor in Advertising
|
|
|
Veronika Koller Requires Authentication Unlicensed Licensed Download PDF |
45 |
|
Rosario Caballero Requires Authentication Unlicensed Licensed Download PDF |
73 |
|
Eduardo Urios-Aparisi Requires Authentication Unlicensed Licensed Download PDF |
95 |
|
Ning Yu Requires Authentication Unlicensed Licensed Download PDF |
119 |
|
III. Multimodal Metaphor in Political Cartoons
|
|
|
Francisco Yus Requires Authentication Unlicensed Licensed Download PDF |
147 |
|
Elizabeth Refaie Requires Authentication Unlicensed Licensed Download PDF |
173 |
|
Norman Y. Teng Requires Authentication Unlicensed Licensed Download PDF |
197 |
|
Joost Schilperoord and Alfons Maes Requires Authentication Unlicensed Licensed Download PDF |
213 |
|
IV. Metaphors of Emotion in Comics, Manga, and Animation
|
|
|
Bart Eerden Requires Authentication Unlicensed Licensed Download PDF |
243 |
|
Kazuko Shinohara and Yoshihiro Matsunaka Requires Authentication Unlicensed Licensed Download PDF |
265 |
|
V. Metaphor in Spoken Language and Co-Speech Gesture
|
|
|
Cornelia Müller and Alan Cienki Requires Authentication Unlicensed Licensed Download PDF |
297 |
|
Irene Mittelberg and Linda R. Waugh Requires Authentication Unlicensed Licensed Download PDF |
329 |
|
VI. Metaphor Involving Music and Sound
|
|
|
Lawrence M. Zbikowski Requires Authentication Unlicensed Licensed Download PDF |
359 |
|
Charles Forceville Requires Authentication Unlicensed Licensed Download PDF |
383 |
|
VII. Metaphor and Film
|
|
|
Mats Rohdin Requires Authentication Unlicensed Licensed Download PDF |
403 |
|
Gunnar Theodór Eggertsson and Charles Forceville Requires Authentication Unlicensed Licensed Download PDF |
429 |
|
Requires Authentication Unlicensed Licensed Download PDF |
451 |
-
Manufacturer information:
Walter de Gruyter GmbH
Genthiner Straße 13
10785 Berlin
productsafety@degruyterbrill.com
