Preface

Chapters in this book

1. Frontmatter i
2. Table of contents vii
3. List of contributors xi
4. Preface xv
5. I. Setting the Scene
6. Chapter 1. Introduction 3
7. Chapter 2. Non-verbal and multimodal metaphor in a cognitivist framework: Agendas for research 19
8. II. Multimodal Metaphor in Advertising
9. Chapter 3. Brand images: Multimodal metaphor in corporate branding messages 45
10. Chapter 4. Cutting across the senses: Imagery in winespeak and audiovisual promotion 73
11. Chapter 5. Interaction of multimodal metaphor and metonymy in TV commercials: Four case studies 95
12. Chapter 6. Nonverbal and multimodal manifestations of metaphors and metonymies: A case study 119
13. III. Multimodal Metaphor in Political Cartoons
14. Chapter 7. Visual metaphor versus verbal metaphor: A unified account 147
15. Chapter 8. Metaphor in political cartoons: Exploring audience responses 173
16. Chapter 9. Image alignment in multimodal metaphor 197
17. Chapter 10. Visual metaphoric conceptualization in editorial cartoons 213
18. IV. Metaphors of Emotion in Comics, Manga, and Animation
19. Chapter 11. Anger in Asterix: The metaphorical representation of anger in comics and animated films 243
20. Chapter 12. Pictorial metaphors of emotion in Japanese comics 265
21. V. Metaphor in Spoken Language and Co-Speech Gesture
22. Chapter 13. Words, gestures, and beyond: Forms of multimodal metaphor in the use of spoken language 297
23. Chapter 14. Metonymy first, metaphor second: A cognitivesemiotic approach to multimodal figures of thought in co-speech gesture 329
24. VI. Metaphor Involving Music and Sound
25. Chapter 15. Music, language, and multimodal metaphor 359
26. Chapter 16. The role of non-verbal sound and music in multimodal metaphor 383
27. VII. Metaphor and Film
28. Chapter 17. Multimodal metaphor in classical film theory from the 1920s to the 1950s 403
29. Chapter 18. Multimodal expressions of the HUMAN VICTIM IS ANIMAL metaphor in horror films 429
30. Backmatter 451