Chapter 15 Linguascaping Switzerland: Language ideologies in tourism

Kapitel in diesem Buch

1. Frontmatter i
2. Table of contents xxiii
3. Chapter 1 Introduction: Standards and norms 1
4. Part I. English over time and space
5. Chapter 2 Swiss English, German English and American English: In grammatical alliance against traditional British English? 23
6. Chapter 3 Regional variation in English in the new millennium: Looking to the future 47
7. Chapter 4 The role of dialect contact in the formation of Englishes 69
8. Chapter 5 Non-standardisation 85
9. From ‘standard’ to ‘nonstandard’ grammar. New England in the days of Salem Witchcraft and the Civil War 105
10. Chapter 7 The rise of prescriptive grammars on English in the 18th century 127
11. Chapter 8 Lest the situation deteriorates – A study of lest as trigger of the inflectional subjunctive 149
12. Chapter 9 The BBC Advisory Committee on Spoken English or How (not) to construct a ‘standard’ pronunciation 175
13. Chapter 10 Liverpool to Louisiana in one lyrical line: Style choice in British rock, pop and folk singing 195
14. Part II. English usage in non-native contexts
15. Chapter 11 ‘Standard’ English, discourse grammars and English language teaching 221
16. Chapter 12 Towards a new English as a Foreign Language curriculum for Continental Europe 239
17. Chapter 13 Language learning and medium of instruction: Understanding contemporary discourses and practices in Swiss schools and classrooms 255
18. Chapter 14 Can academic writing style be taught? 281
19. Chapter 15 Linguascaping Switzerland: Language ideologies in tourism 301
20. Chapter 16 The rules of “Denglish” 323
21. Part III. Issues on politeness and impoliteness
22. Chapter 17 (Im)politeness in English as Lingua Franca discourse 351
23. Chapter 18 How to be impolite: Rating offensive strategies 367
24. Backmatter 393