Selfless self-promotion

Chapters in this book

1. Frontmatter 1
2. Editorial 5
3. Prologue 6
4. Contens 11
5. 1. Getting started 13
6. Editorial 15
7. Where to go
8. Rules of admission 18
9. Setting up office 20
10. CROSSING BORDERS 23
11. Moving to a foreign country 27
12. What to do
13. Mind your design! 32
14. About poaching 38
15. Reality check #1 44
16. Field of action 46
17. How to keep up
18. Negotiation between aesthetics and client demands 50
19. Dance of the marketing mix 54
20. Becoming famous won’t save you 60
21. 2. Making mistakes
22. Editorial 67
23. Why make mistakes
24. Portals of discovery 70
25. Right mistakes and wrong correctness 75
26. Designing against failure 78
27. A case for the mistake 80
28. Where things can go wrong
29. To be an architect is not enough anymore 82
30. Crossing borders 87
31. In detail 88
32. Reality check #2 89
33. Issues of dispute 90
34. Losing a client 94
35. Wrong use, wrong place, wrong time 96
36. Critical moments 99
37. What to do when things go wrong
38. Learning from your mistakes 102
39. Quality management 105
40. Crisis communication 110
41. Architect’s liability and insurance 112
42. Shades of error 114
43. Life after architecture? 120
44. 3. Going public
45. Editorial 125
46. Why go public
47. A parallel universe 128
48. How low can you go? 130
49. Reality check #3 133
50. How to disappear completely 134
51. White noise 140
52. Reading architecture 144
53. How to go public
54. How to get noticed in the press 146
55. A mirror to the outside 154
56. How to choose an architecture photographer 158
57. Architectural copyright 162
58. Please do judge my book by its cover 164
59. Where to go public
60. Where is it leading to? 168
61. Internet platforms 172
62. Countries in detail 174
63. Selfless self-promotion 180
64. 4. Getting started
65. Editorial 185
66. Why specialize
67. Qualification requirements 188
68. Reality check #4 194
69. Generalist versus specialist 195
70. Specialization 198
71. What to specialize in
72. Other production in Space 204
73. Field – Focus – Tool 210
74. Field – Focus – Tool 212
75. Specialization map 226
76. How to specialize
77. Chance or strategy 228
78. Specializing in urban design 234
79. Building information modeling 236
80. How to specialize 242
81. Getting ex-specialized 248
82. 5. Making competitions
83. Editorial 253
84. Why make competitions
85. Wonderful chances to success and abuse 256
86. The willing suspension of disbelief 260
87. Competition systems: looking for the right one 266
88. Reality check #5 269
89. Experience reports 272
90. How to make competitions
91. An Order of Maria Theresa for Architectural Insubordination? 276
92. Experience reports 282
93. The Europan challenge for young architects 286
94. Architectural competitions in Europe 290
95. What happens next
96. Architect vs. Architect? 294
97. Experience reports 300
98. Specialization through participation in architectural competitions 304
99. Research on architectural competitions 306
100. Top ten competitions 310
101. Epilogue 312
102. Table of contents 324