CONTENTS

Chapters in this book

1. Frontmatter 1
2. FOREWORD 4
3. CONTENTS 7
4. PART I
5. LEARNING FROM HISTORY A BRIEF HISTORY OF ARCHIGRAPHY 8
6. SELF- AND THIRD-PARTY ADVERTISING. THE CASE FOR A DIFFERENTIATED APPROACH 30
7. ORIENTATION THROUGH DESIGN. SIGNALETICS 36
8. SEEING OR READING? THE RECEPTION OF ARCHITECTURE AND SCRIPT 40
9. PART 2
10. NEW BUILDING KUNSTMUSEUM BASEL BASEL CH / 2016 42
11. STÜCKI SHOPPING CENTER BASEL CH / 2009 48
12. NEW YORK TIMES BUILDING. NEW YORK USA / 2007 52
13. PARKING GARAGE SANTA MONICA PLACE. SANTA MONICA USA / 1980 56
14. EXTENSION WALLRAF-RICHARTZ-MUSEUM & FONDATION CORBOUD COLOGNE DE / 2015 60
15. E,D,E,N PAVILION HOTEL EDEN RHEINFELDEN CH / 1987 62
16. RAIFFEISENBANK NÄFELS CH / 2012 64
17. HOTEL LOUIS MUNICH DE / 2009 68
18. MUNICIPAL POOLS POVOAÇÃO PT / 2008 70
19. MASJID AL-IRSYAD KOTA BARU PARAHYANGAN PADALARANG ID / 2010 74
20. THE LYON HOUSEMUSEUM MELBOURNE AU / 2009 78
21. HOTEL CITY GARDEN ZUG CH / 2009 80
22. TONI-AREAL ZURICH CH / 2014 84
23. ROAD TRANSPORT HALL, MUSEUM OF TRANSPORT LUCERNE CH / 2009 88
24. GAS RECEIVING STATION DINTELOORD NL / 2013 90
25. CORPORATE DESIGN FOR SMALL BUILDINGS ZURICH CH / 2004 94
26. RAKETE BASEL CH / 2012 98
27. BUCHWIESEN SCHOOL ZURICH CH / 2004 102
28. DISTRICT GOVERNMENT BUILDING DIETIKON CH / 2010 106
29. PRIMARY SCHOOL WITH PUBLIC LIBRARY DIETLIKON CH / 2013 110
30. RBC DESIGN CENTER MONTPELLIER FR / 2012 112
31. GALERIES LAFAYETTE BERLIN DE / 1996 116
32. HACKNEY EMPIRE THEATRE LONDON GB / 2004 118
33. USTER WORK CENTER USTER CH / 2009 120
34. COTTBUS LIBRARY COTTBUS DE / 2004 124
35. BEST ANTI-SIGN BUILDING RICHMOND USA / 1978 128
36. THE NEW SCHOOL NEW YORK USA / 2014 130
37. DORFLINDE NURSING HOME ZURICH CH / 2011 134
38. PART 3
39. FROM INSCRIPTION TO INTERFACE THE CHANGE IN SIGNAGE TYPES 138
40. ANATOMY OF LETTERING 145
41. BUILDING SIGNAGE TECHNIQUES 146
42. PROCESSES 158
43. BIBLIOGRAPHY 162
44. PICTURE CREDIT 165