Chapters in this book

1. Frontmatter i
2. Contents vii
3. Illustrations viii
4. Foreword x
5. Preface xii
6. Acknowledgments xiv
7. Abbreviations xvii
8. Transliteration Conventions xviii
9. Transcription Conventions xx
10. Introduction 1
11. Chapter 1. On Mother and Other Tongues: Language Ideology, Inequality, and Contradiction 36
12. Chapter 2. Disparate Markets: The Uneven Resonance of Language-Medium Schooling in the Nation 68
13. Chapter 3. Advertising in the Periphery: Modes of Communication and the Production of School Value 108
14. Chapter 4. An Alter Voice: Questioning the Inevitability of the Language-Medium Divide 137
15. Chapter 5. In and Out of the Classroom: A Focus on English 155
16. Conclusion 183
17. References 192
18. Index 209