Contents

Chapters in this book

1. Frontmatter i
2. Contents v
3. Figures vii
4. Tables ix
5. Notes on Contributors x
6. Acknowledgements xiii
7. A Note on Translations xiii
8. Bibliographic Abbreviations xiv
9. Introduction: The Idea of Art Music in a Commercial World 1
10. Part I Publishers
11. 1 Selling ‘Celebrity’: The Role of the Dedication in Marketing Piano Arrangements of Rossini’s Military Marches 18
12. 2 Creating Success and Forming Imaginaries: The Innovative Publicity Campaign for Puccini’s La bohème 39
13. 3 Novello, John Stainer and Commercial Opportunities in the Nineteenth-Century British Amateur Music Market 60
14. Part II Personalities
15. 4 Jenny Lind, Illustration, Song and the Relationship between Prima Donna and Public 86
16. 5 A German in Paris: Richard Wagner and the Masking of Commodification 114
17. 6 Conductors and Self-Promotion in the British Nineteenth-Century Marketplace 130
18. Part III Instrument
19. 7 ‘What the Piano[la] Means to the Home’: Advertising of Conventional and Player Pianos in the Saturday Evening Post and Ladies’ Home Journal, 1914–17 152
20. 8 Art, Commerce and Artisanship: Violin Culture in Britain, c. 1880–1920 178
21. Part IV Repertoires
22. 9 Read All About It! Ancient Greek Music Hits American Newspapers, 1875–1938 202
23. 10 Selling a ‘False Verdi’ in Victorian London 223
24. Part V Settings
25. 11 Schicht, Hauptmann, Mendelssohn and the Consumption of Sacred Music in Leipzig 250
26. 12 The Business of Music on the Peripheries of Empire: A Turn-of-the-Century Case Study 274
27. 13 ‘Disguised Publicity’ and the Performativity of Taste: Musical Scores in French Magazines and Newspapers of the Belle Époque 297
28. Index 327