Chapters in this book

1. Frontmatter i
2. Contents vii
3. Acknowledgements ix
4. Notes on Dates, Booksellers, Founts and Intaglio xi
5. List of Abbreviations xiii
6. 1. The Mediation of the Press 1
7. 2. England and the Uneven Economic Miracle 17
8. 3. The Printed and the Printers 33
9. 4. Serviced by Stationery and Printing 63
10. 5. Printing and the City of London 85
11. 6. Advertising 114
12. 7. The Advertisers 135
13. 8. Intelligence 149
14. 9. Instruction and Guidance 180
15. 10. Wider Discussion 206
16. 11. Business, Publishing and the Gentleman Reader 230
17. Conclusion 256
18. Bibliography of Printed Sources 276
19. Index 311