Can You Speak Marketing?

Chapters in this book

1. Frontmatter 1
2. Table of Contents 7
3. Preface 8
4. Tools for Change: An Examination of Transformative Learning and Its Precursor Steps in Undergraduate 13
5. Creating a Learning Climate for the 21st Century: Applying Transformational Learning Methods in Business School 25
6. Gender Equality for Learning Leadership in Undergraduate Business Schools 44
7. Measuring the Importance of Precursor Steps to Transformative Learning 59
8. Empowering PowerPoint: Slides and Teaching Effectiveness 87
9. Library and Marketing Class Collaborate to Create Next Generation Learning Landscape 101
10. What Research Tells Us about the Utility of Team Projects in Post-Secondary Business Classes 110
11. German American Undergraduate Student Collaboration: Results and Reflections of an Authentic Peer Support Activity 116
12. Simulation in the College Classroom: Enhancing the Survey Research Methods Learning Process 124
13. Famous Gary’s/Famous Names 137
14. Elements of Successful Collaboration: An Overview 140
15. Can You Speak Marketing? 152
16. Index 158