Chapters in this book

1. Frontmatter i
2. Contents vii
3. Introduction GETTING USED 1
4. 1 FAKE DIVERSITY 13
5. 2 ALL-AMERICAN EXPLOITATION 41
6. 3 ANXIETY AND ABSOLUTION 63
7. 4 IDENTITY ENTREPRENEURS 83
8. 5 UNEQUAL PROTECTION 108
9. 6 THE LAW OF IDENTITY CAPITALISM 134
10. 7 BOYCOTT 159
11. Conclusion WE, IDENTITY CAPITALISTS 181
12. NOTES 191
13. INDEX 219