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Chao Guo; Gregory D. Saxton

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Chao Guo and Gregory D. Saxton

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Guo, Chao and Saxton, Gregory D.. "References". The Quest for Attention: Nonprofit Advocacy in a Social Media Age, Redwood City: Stanford University Press, 2020, pp. 213-234. https://doi.org/10.1515/9781503613089-010

Guo, C. & Saxton, G. (2020). References. In The Quest for Attention: Nonprofit Advocacy in a Social Media Age (pp. 213-234). Redwood City: Stanford University Press. https://doi.org/10.1515/9781503613089-010

Guo, C. and Saxton, G. 2020. References. The Quest for Attention: Nonprofit Advocacy in a Social Media Age. Redwood City: Stanford University Press, pp. 213-234. https://doi.org/10.1515/9781503613089-010

Guo, Chao and Saxton, Gregory D.. "References" In The Quest for Attention: Nonprofit Advocacy in a Social Media Age, 213-234. Redwood City: Stanford University Press, 2020. https://doi.org/10.1515/9781503613089-010

Guo C, Saxton G. References. In: The Quest for Attention: Nonprofit Advocacy in a Social Media Age. Redwood City: Stanford University Press; 2020. p.213-234. https://doi.org/10.1515/9781503613089-010

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Chapters in this book

Frontmatter i
Contents v
Acknowledgments vii
Chapter 1: Social Media and Nonprofit Advocacy: The Beginning of a New Paradigm 1
Chapter 2: The Context of Social Media Advocacy 26
Chapter 3: Getting Attention: An Organizational-Level Analysis 57
Chapter 4: Building an Explanatory Model at the Message Level 82
Chapter 5: Beyond Clicktivism: From Attention to Impact 118
Chapter 6: The Future of Nonprofit Advocacy in a Data-Driven World 154
Methodological Appendix to Chapter 4 175
Notes 207
References 213
Index 235

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https://doi.org/10.1515/9781503613089-010

Chapters in this book

Frontmatter i
Contents v
Acknowledgments vii
Chapter 1: Social Media and Nonprofit Advocacy: The Beginning of a New Paradigm 1
Chapter 2: The Context of Social Media Advocacy 26
Chapter 3: Getting Attention: An Organizational-Level Analysis 57
Chapter 4: Building an Explanatory Model at the Message Level 82
Chapter 5: Beyond Clicktivism: From Attention to Impact 118
Chapter 6: The Future of Nonprofit Advocacy in a Data-Driven World 154
Methodological Appendix to Chapter 4 175
Notes 207
References 213
Index 235

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Chapters in this book

Chapters in this book