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Chao Guo
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Chapters in this book
- Frontmatter i
- Contents v
- Acknowledgments vii
- Chapter 1: Social Media and Nonprofit Advocacy: The Beginning of a New Paradigm 1
- Chapter 2: The Context of Social Media Advocacy 26
- Chapter 3: Getting Attention: An Organizational-Level Analysis 57
- Chapter 4: Building an Explanatory Model at the Message Level 82
- Chapter 5: Beyond Clicktivism: From Attention to Impact 118
- Chapter 6: The Future of Nonprofit Advocacy in a Data-Driven World 154
- Methodological Appendix to Chapter 4 175
- Notes 207
- References 213
- Index 235
Chapters in this book
- Frontmatter i
- Contents v
- Acknowledgments vii
- Chapter 1: Social Media and Nonprofit Advocacy: The Beginning of a New Paradigm 1
- Chapter 2: The Context of Social Media Advocacy 26
- Chapter 3: Getting Attention: An Organizational-Level Analysis 57
- Chapter 4: Building an Explanatory Model at the Message Level 82
- Chapter 5: Beyond Clicktivism: From Attention to Impact 118
- Chapter 6: The Future of Nonprofit Advocacy in a Data-Driven World 154
- Methodological Appendix to Chapter 4 175
- Notes 207
- References 213
- Index 235