Appendix A: Sprint Planning Agenda

Kapitel in diesem Buch

1. Frontmatter i
2. Contents vii
3. Introduction xxv
4. Acknowledgments xxix
5. Part I: Introduction to Agile Marketing
6. Chapter 1: What Is Agile? 1
7. Chapter 2: The Twelve Agile Principles 11
8. Chapter 3: What Is Agile Marketing? 23
9. Chapter 4: Agile in Marketing versus Software 29
10. Chapter 5: Methods of Implementing Agile Principles 37
11. Part II: The Elements and Roles of Scrum in Agile Marketing
12. Chapter 6: The Core Elements of Scrum 49
13. Chapter 7: Additional Elements of Scrum 59
14. Chapter 8: Scrum in Practice 67
15. Chapter 9: Roles of a Scrum Team 73
16. Part III: Implementing Scrum in Your Organization
17. Chapter 10: Creating the Backlog 79
18. Chapter 11: Sprint Planning 89
19. Chapter 12: Daily Standups 97
20. Chapter 13: Running a Successful Sprint 113
21. Chapter 14: Retrospectives 127
22. Part IV: The Marketing Scrum Team
23. Chapter 15: Success as a Product Owner 135
24. Chapter 16: Success as a Scrum Master 153
25. Chapter 17: Success as a Product Team 167
26. Part V: Adopting Agile Practices as a Marketing Organization
27. Chapter 18: Adopting an Agile Mindset 179
28. Chapter 19: Leadership’s Role 191
29. Chapter 20: Where to Start 203
30. Chapter 21: Agile Marketing in Action 209
31. Chapter 22: Measuring Success 217
32. Chapter 23: Business Value 223
33. Chapter 24: Continuous Improvement 231
34. Part VI: Working Collaboratively with Scrum
35. Chapter 25: Working with Other Agile Teams 239
36. Chapter 26: Working with Non-Agile Teams 249
37. Chapter 27: Building Consensus and Knowledge-Sharing 257
38. Chapter 28: Agile Team Growth and Improvement 267
39. Epilogue 277
40. Appendix A: Sprint Planning Agenda 281
41. Appendix B: Standup Meeting Agenda 283
42. Appendix C: Retrospective Meeting Agenda 285
43. Appendix D: The Twelve Principles of Agile 287
44. Index 291