Chapters in this book

1. Frontmatter i
2. Contents vii
3. Preface xv
4. Chapter 1: Understanding the Role of Data in Business Strategy 1
5. Chapter 2: Foundations of Data Science 15
6. Chapter 3: Data Visualization and Communication 31
7. Chapter 4: Predictive Analytics and Machine Learning 45
8. Chapter 5: Ethical Considerations in Data Science 59
9. Chapter 6: Building a Data-Driven Culture 73
10. Chapter 7: Case Studies in Data-Driven Success 87
11. Chapter 8: The Future of Data Analytics 101
12. Chapter 9: Getting Started with Data Analytics Development 109
13. Appendix A: Glossary of Key Terms 115
14. Appendix B: Ethical Considerations Framework 121
15. Appendix C: Python Code Files 125
16. Appendix D: Datasets 131
17. Appendix E: 100 Luminaries in Data Analysis 157
18. Appendix F: Top 10 Data-Driven Decisions 165
19. Index 171