Chapter 2: Understanding AI and Marketing

Chapters in this book

1. Frontmatter i
2. Contents vii
3. Acknowledgments xiii
4. About the Author xv
5. Foreword xvii
6. Introduction xix
7. Part I: Exploring AI and Marketing
8. Chapter 1: A Brief History of AI 1
9. Chapter 2: Understanding AI and Marketing 7
10. Chapter 3: The Current Use of AI in Marketing 11
11. Part II: Growth Areas for Marketing and AI
12. Chapter 4: Generative AI 17
13. Chapter 5: Personalized Customer Experience 41
14. Chapter 6: Team and Workflow Augmentation 49
15. Chapter 7: Data Analysis, Measurement, and Optimization 57
16. Part III: Practical Examples
17. Chapter 8: Improving Prompt Writing 65
18. Chapter 9: Generative AI Cases and Examples 77
19. Part IV: Integration and Optimization of AI and Marketing
20. Chapter 10: The AI Adoption Mindset 105
21. Chapter 11: How AI Changes Your Marketing Approach 111
22. Chapter 12: When and Where to Invest in AI 117
23. Chapter 13: Challenges of AI 121
24. Epilogue 127
25. Index 131