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The Multimodal Rhetoric of Humour in Saudi Media Cartoons
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Wejdan Alsadi
Language:
English
Published/Copyright:
2021
About this book
Cartoons, as a form of humour and entertainment, are a social product which are revealing of different social and political practices that prevail in a society, humourised and satirised by the cartoonist. This book advances research on cartoons and humour in the Saudi context. It contributes to the growing multimodal research on non-interactional humour in the media that benefits from traditional theories of verbal humour. The study analyses the interaction between visual and verbal modes, highlighting the multimodal manifestations of the rhetorical devices frequently employed to create humour in English-language cartoons collected from the Saudi media. The multimodal analysis shows that the frequent rhetorical devices such as allusions, parody, metaphor, metonymy, juxtaposition, and exaggeration take a form which is woven between the visual and verbal modes, and which makes the production of humorous and satirical effect more unique and interesting. The analysis of the cartoons across various thematic categories further offers a window into contemporary Saudi society.
Author / Editor information
Wejdan Alsadi, Umm Al-Qura University, Saudi Arabia; Martin Howard, University College Cork, Ireland.
Topics
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Frontmatter
I -
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Preface
V -
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Contents
VII -
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1 Introduction
1 -
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2 Humour, media and multimodality
5 -
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3 Cartoons: A multimodal genre
18 -
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4 Intertextuality: Allusion and parody in cartoons
44 -
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5 Multimodal metaphor
71 -
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6 The interaction between multimodal metaphor and metonymy
93 -
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7 Juxtaposition and exaggeration
124 -
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8 Conclusion. Speaking images in a Saudi context: What cartoons reveal
149 -
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References
167 -
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Index
177
Publishing information
Pages and Images/Illustrations in book
eBook published on:
February 22, 2021
eBook ISBN:
9781501509902
Hardcover published on:
February 22, 2021
Hardcover ISBN:
9781501516726
Pages and Images/Illustrations in book
Front matter:
8
Main content:
178
Illustrations:
13
Coloured Illustrations:
53
Tables:
13
Keywords for this book
Humour Studies; Media Studies; Semiotics; Cultural Studies; Pop Culture; Ethnographic Studies; Arabic
Audience(s) for this book
Researchers in Humor Studies, Popular Culture, Communication and Media Studies
Safety & product resources
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Manufacturer information:
Walter de Gruyter GmbH
Genthiner Straße 13
10785 Berlin
productsafety@degruyterbrill.com
