Merchants of Innovation
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Edited by:
Esther-Miriam Wagner
, Bettina Beinhoff and Ben Outhwaite
About this book
Traders around the world use particular spoken argots, to guard commercial secrets or to cement their identity as members of a certain group. The written registers of traders, too, in correspondence and other commercial texts show significant differences from the language used in official, legal or private writing. This volume suggests a clear cross-linguistic tendency that mercantile writing displays a greater degree of language mixing, code-switching and linguistic innovations, and, by setting precedents, promote language change.
This interdisciplinary volume aims to place the traders' languages within a wider sociolinguistic context. Questions addressed include: What differences can be observed between mercantile registers and those of court or legal scribes? Do the traders' texts show the early emergence of features that take longer to permeate into the 'higher' varieties of the same language? Do they anticipate language change in the standard register or influence it by setting linguistic precedents? What sets traders' letters apart from private correspondence and other 'low' registers? The book will also examine bilingualism, semi-bilingualism, reasons for code-switching and the choice of particular languages over others in commercial correspondence.
Author / Editor information
Esther-Miriam Wagner, Ben Outhwaite, University of Cambridge, UK; Bettina Beinhoff, Anglia Ruskin University, UK
Topics
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Publicly Available Download PDF |
vii |
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I. Introduction
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Esther-Miriam Wagner and Bettina Beinhoff Requires Authentication Unlicensed Licensed |
3 |
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II. Literacy of traders and their agency as linguistic trendsetters
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Merja Stenroos Requires Authentication Unlicensed Licensed |
19 |
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José Miguel Alcolado Carnicero Requires Authentication Unlicensed Licensed |
40 |
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Esther-Miriam Wagner Requires Authentication Unlicensed Licensed |
68 |
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III. Code-switching, loanwords and multilingualism
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Ivar Berg Requires Authentication Unlicensed Licensed |
89 |
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Laura Wright Requires Authentication Unlicensed Licensed |
108 |
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Samuli Kaislaniemi Requires Authentication Unlicensed Licensed |
132 |
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Agnete Nesse Requires Authentication Unlicensed Licensed |
158 |
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Henrike Kühnert Requires Authentication Unlicensed Licensed |
179 |
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IV. Mercantile linguistic communities
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Megan Tiddeman Requires Authentication Unlicensed Licensed |
217 |
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Josh Brown Requires Authentication Unlicensed Licensed |
235 |
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Rachel Selbach Requires Authentication Unlicensed Licensed |
252 |
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Requires Authentication Unlicensed Licensed |
272 |
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Manufacturer information:
Walter de Gruyter GmbH
Genthiner Straße 13
10785 Berlin
productsafety@degruyterbrill.com