Chapters in this book

1. Frontmatter i
2. Contents vii
3. Maps ix
4. Acknowledgments xi
5. Introduction: Land of Necessity xv
6. PART I HISTORIES OF NATIONS, CONSUMERS, AND BORDERLANDS
7. Drawing Boundaries between Markets, Nations, and Peoples, 1650–1940 1
8. Disrupting Boundaries: Consumer Capitalism and Culture in the U.S.-Mexico Borderlands, 1940–2008 48
9. PART II NATIONAL AND TRANSNATIONAL CIRCUITS OF CONSUMPTION
10. Domesticating the Border: Manifest Destiny and the ‘‘Comforts of Life’’ in the U.S.-Mexico Boundary Commission and Gadsden Purchase, 1848–1854 83
11. Selling the Border: Trading Land, Attracting Tourists, and Marketing American Consumption on the Baja California Border, 1900–1934 113
12. Cinema on the U.S.-Mexico Border: American Motion Pictures and Mexican Audiences, 1896–1930 143
13. Promoting the Pacific Borderlands: Leisure and Labor in Southern California, 1870–1950 168
14. Finding Mexico’s Great Show Window: A Tale of Two Borderlands, 1960–1975 196
15. PART III CONSUMPTION IN NATIONAL AND TRANSNATIONAL SPACES
16. At the Edge of the Storm: Northern Mexico’s Rural Peoples in a New Regime of Consumption, 1880–1940 217
17. Confined to the Margins: Smuggling among Native People of the Borderlands 248
18. Using and Sharing: Direct Selling in the Borderlands 274
19. El Dompe, Los Yonkes, and Las Segundas: Consumption’s Other Side in El Paso–Ciudad Juárez 298
20. REFLECTIONS
21. The Study of Borderlands Consumption: Potentials and Precautions 325
22. On La Frontera and Cultures of Consumption: An Essay of Images 333
23. Selected Bibliography 355
24. Contributors 397
25. Index 401