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1 The “General Market”
On the Commercial Construction of American Whiteness
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Chapters in this book
- Frontmatter i
- Contents v
- Introduction 1
- 1 The “General Market” 26
- 2 Multicultural Strategy and the Production of Racial Expertise 49
- 3 Reaching “Verified Hispanics” 72
- 4 The Total Market Turn 92
- Conclusion. Intersectionality, Inc. 115
- Acknowledgments 137
- Notes 141
- Bibliography 157
- Index 181
Chapters in this book
- Frontmatter i
- Contents v
- Introduction 1
- 1 The “General Market” 26
- 2 Multicultural Strategy and the Production of Racial Expertise 49
- 3 Reaching “Verified Hispanics” 72
- 4 The Total Market Turn 92
- Conclusion. Intersectionality, Inc. 115
- Acknowledgments 137
- Notes 141
- Bibliography 157
- Index 181
