Chapters in this book

1. Frontmatter i
2. Contents vii
3. Acknowledgments ix
4. Introduction: Pushing Buttons 1
5. 1. The Interactive Consumer-Viewer: The Social TV Promotion Collective, Ratings, and Advertising 25
6. 2. Interactivity and Gatekeeping: The Compass and the Limits of Conservative Corporate Culture 46
7. 3. Cultures of Independent Journalism: The Free Press Association of Japan, Independent Web Journal, and GoHoo 64
8. 4. The New Interactive Television 89
9. 5. Teaching Citizen Journalism: Media Activism and Our Planet-TV 108
10. Conclusion 129
11. Notes 143
12. Bibliography 163
13. Index 179