Chapters in this book

1. Frontmatter i
2. Contents vii
3. Preface And Acknowledgments ix
4. Part I. Sharing Is Hard
5. Introduction 1
6. 1. Controlling Your Volume 3
7. 2. Accessing Networks "Randomly" 26
8. 3. Pricing Data Smartly 44
9. A Conversation With Dennis Strigl 63
10. Part II. Ranking Is Hard
11. Introduction 69
12. 4. Bidding For Ad Spaces 71
13. 5. Ordering Search Results 86
14. A Conversation With Eric Schmidt 101
15. Part III. Crowds Are Wise
16. Introduction 109
17. 6. Combining Product Ratings 111
18. 7. Recommending Movies To Watch 128
19. 8. Learning Socially 147
20. Part IV. Crowds Are Not So Wise
21. Introduction 167
22. 9. Viralizing Video Clips 169
23. 10. Influencing People 188
24. Part V. Divide And Conquer
25. Introduction 209
26. 11. Inventing The Internet 211
27. 12. Routing Traffic 228
28. A Conversation With Robert Kahn 247
29. Part VI. End To End
30. Introduction 257
31. 13. Controlling Congestion 259
32. 14. Navigating A Small World 278
33. A Conversation With Vinton Cerf 299
34. Index 307