Chapters in this book

1. Frontmatter i
2. Contents vii
3. List of Figures ix
4. List of Tables xi
5. Preface xiii
6. Chapter 1. Asking the Right Questions 1
7. Part I. Predicting the Presidency
8. Chapter 2. Strategic Position with the Public 15
9. Chapter 3. Strategic Position with Congress 34
10. Chapter 4. Different Questions, Different Answers 53
11. Part II. Exploiting Opportunities
12. Chapter 5. Reinforcing Opinion 77
13. Chapter 6. Exploiting Existing Opinion 107
14. Chapter 7. Cross-Pressuring Opinion 138
15. Chapter 8. Reaching the Base 160
16. Chapter 9. Exploiting Partisans in Congress 183
17. Part III. Conclusion
18. Chapter 10. Leadership, Opportunity, and Strategic Assessments 203
19. Notes 215
20. Index 255