Contents

Kapitel in diesem Buch

1. Frontmatter i
2. Contents vii
3. Tables xi
4. Charts xvi
5. Preface xvii
6. 1. Introduction and Summary 1
7. 2. An Empirical Analysis of Buying Intentions and Subsequent Purchases 17
8. 3. Buying Intentions and Purchase Probability: I 43
9. 4. Buying Intentions and Purchase Probability: II 104
10. 5. Aggregate Intentions-Purchases Relationship 122
11. 6. The Influence of Attitudes and Expectations on Purchases 140
12. 7. Multivariate Analysis of Aggregate Purchases and Buying Intentions 166
13. Appendix A. Results from the Preliminary Regression Analysis 225
14. Appendix B. Interrelations Among Intentions and Purchases for Individual Commodities 264
15. Appendix C. Basic Data Sources 286
16. Glossary of Symbols 299
17. Index 301