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V. SECRET VS. NONSECRET BALLOTS
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Chapters in this book
- Frontmatter i
- PREFACE vii
- CONTENTS xiii
-
PART I. PROBLEMS INVOLVED IN SETTING THE ISSUES
- I. THE MEANING OF QUESTIONS 3
- II. THE WORDING OF QUESTIONS 23
- III. THE MEASUREMENT OF INTENSITY 51
- IV. THE USE AND VALUE OF A BATTERY OF QUESTIONS 66
-
PART II. PROBLEMS CONNECTED WITH INTERVIEWING
- V. SECRET VS. NONSECRET BALLOTS 77
- VI. “TRAINED” VS. “UNTRAINED” INTERVIEWERS 83
- VII. THE RELIABILITY OF INTERVIEWERS’ RATINGS 98
- VIII. INTERVIEWER BIAS AND RAPPORT 107
- IX. REFUSALS AS A SOURCE OF BIAS 119
-
PART III. SOME PROBLEMS IN SAMPLING
- X. SOME GENERAL PRINCIPLES OF SAMPLING 127
- XI. HOW REPRESENTATIVE ARE “REPRESENTATIVE SAMPLES”? 143
- XII. THE USE OF SMALL SAMPLES 150
-
PART IV. GETTING AT OPINION DETERMINANTS
- XIII. THE USE OF BREAKDOWNS 175
- XIV. EDUCATION AND ECONOMIC STATUS AS DETERMINANTS OF OPINION 195
- XV.INFORMATION AS A DETERMINANT OF OPINION 209
- XVI. THE USE OF TRENDS 220
-
PART V. THE POLLING TECHNIQUE APPLIED TO A SPECIFIC PROBLEM
- XVII. THE MEASUREMENT OF CIVILIAN MORALE 233
-
PART VI. APPENDICES
- APPENDIX I. THE MEASUREMENT OF CIVILIAN MORALE: TECHNICAL NOTES 261
- APPENDIX II. CORRECTING FOR INTERVIEWER BIAS 286
- APPENDIX III. SAMPLING AND BREAKDOWNS: TECHNICAL NOTES 288
- APPENDIX IV. CHARTS INDICATING CONFIDENCE LIMITS AND CRITICAL DIFFERENCES BETWEEN PERCENTAGES 297
- APPENDIX V. MAPS 301
- APPENDIX VI. TABLES ON INTENSITY OF OPINION 306
- APPENDIX VII. BIBLIOGRAPHY OF RESEARCH, 1936-1943 310
- INDEX 316
Chapters in this book
- Frontmatter i
- PREFACE vii
- CONTENTS xiii
-
PART I. PROBLEMS INVOLVED IN SETTING THE ISSUES
- I. THE MEANING OF QUESTIONS 3
- II. THE WORDING OF QUESTIONS 23
- III. THE MEASUREMENT OF INTENSITY 51
- IV. THE USE AND VALUE OF A BATTERY OF QUESTIONS 66
-
PART II. PROBLEMS CONNECTED WITH INTERVIEWING
- V. SECRET VS. NONSECRET BALLOTS 77
- VI. “TRAINED” VS. “UNTRAINED” INTERVIEWERS 83
- VII. THE RELIABILITY OF INTERVIEWERS’ RATINGS 98
- VIII. INTERVIEWER BIAS AND RAPPORT 107
- IX. REFUSALS AS A SOURCE OF BIAS 119
-
PART III. SOME PROBLEMS IN SAMPLING
- X. SOME GENERAL PRINCIPLES OF SAMPLING 127
- XI. HOW REPRESENTATIVE ARE “REPRESENTATIVE SAMPLES”? 143
- XII. THE USE OF SMALL SAMPLES 150
-
PART IV. GETTING AT OPINION DETERMINANTS
- XIII. THE USE OF BREAKDOWNS 175
- XIV. EDUCATION AND ECONOMIC STATUS AS DETERMINANTS OF OPINION 195
- XV.INFORMATION AS A DETERMINANT OF OPINION 209
- XVI. THE USE OF TRENDS 220
-
PART V. THE POLLING TECHNIQUE APPLIED TO A SPECIFIC PROBLEM
- XVII. THE MEASUREMENT OF CIVILIAN MORALE 233
-
PART VI. APPENDICES
- APPENDIX I. THE MEASUREMENT OF CIVILIAN MORALE: TECHNICAL NOTES 261
- APPENDIX II. CORRECTING FOR INTERVIEWER BIAS 286
- APPENDIX III. SAMPLING AND BREAKDOWNS: TECHNICAL NOTES 288
- APPENDIX IV. CHARTS INDICATING CONFIDENCE LIMITS AND CRITICAL DIFFERENCES BETWEEN PERCENTAGES 297
- APPENDIX V. MAPS 301
- APPENDIX VI. TABLES ON INTENSITY OF OPINION 306
- APPENDIX VII. BIBLIOGRAPHY OF RESEARCH, 1936-1943 310
- INDEX 316