Chapters in this book

1. Frontmatter i
2. Contents vii
3. List of Illustrations ix
4. Acknowledgments xi
5. Introduction 1
6. Part One: Revolution in Retailing
7. I. New Stores 19
8. II. The “Grand Magasin” 48
9. Part Two: Internal Relations
10. III. The Boucicauts 75
11. IV. The Directors 130
12. Part Three: Public Relations
13. V. Selling Consumption 165
14. VI. Selling the Store 190
15. Conclusion 231
16. Appendix 241
17. Bibliography 245
18. Index 259