Chapters in this book

1. Frontmatter i
2. Contents vii
3. Acknowledgments ix
4. 1. Trade between Cultures 1
5. 2. Global Culture Ascendant: The Roles of Wealth and Technology 19
6. 3. Ethos and the Tragedy of Cultural Loss 47
7. 4. Why Hollywood Rules the World, and Whether We Should Care 73
8. 5. Dumbing Down and the Least Common Denominator 102
9. 6. Should National Culture Matter? 128
10. References 153
11. Index 173