Chapters in this book

1. Frontmatter i
2. CONTENTS v
3. ACKNOWLEDGEMENTS vii
4. Introduction: Marshall McLuhan: Transformations/Adaptations ix
5. SECTION 1 WORK / WORD / PLAY
6. CHAPTER 1 TEACHING McLUHAN 1
7. CHAPTER 2 MARSHALL McLUHAN IN AN AGE OF LABELS: THE DESCRIPTIVE VALUE OF ANTIMODERNISM 18
8. CHAPTER 3 EXCEEDING OUR GRASP: McLUHAN’S ALL-METAPHORICAL OUTLOOK 42
9. SECTION 2 IMAGE / FIGURE / GROUND
10. CHAPTER 4 SPACE ON THE EDGE: MARSHALL McLUHAN’S MARGINALIA AND ANNOTATIONS OF SIGFRIED GIEDION AND ERNST GOMBRICH 62
11. CHAPTER 5 SELLING VIA THE “FIVE SENSE SENSORIUM”: BERTRAM BROOKER, MARSHALL McLUHAN, AND THE SENSORY MEDIA CULTURE OF TORONTO 1921–55 86
12. CHAPTER 6 BUFFALO TRACKS AND CANOE CODES: MARSHALL McLUHAN AND ABORIGINAL MEDIA’S DISSIDENT GENEALOGY IN CANADA 108
13. SECTION 3 SPACE / PLACE / TOOLS
14. CHAPTER 7 McLUHAN AND THE CITY 131
15. CHAPTER 8 THE LIBRARY AS PLACE: NEW MEDIA AND NEW DESIGNS FOR CREATING COMMUNITY 152
16. CHAPTER 9 THE MESSAGE IN MEDICAL IMAGING MEDIA: AN ANALYSIS OF GE HEALTHCARE’S VSCAN^TM 162
17. SECTION 4 POLITICS / SEX / RELIGION
18. CHAPTER 10 McLUHAN’S POLITICS 185
19. CHAPTER 11 McLUHAN’S PLAYBOY— PLAYBOY’S McLUHAN 199
20. CHAPTER 12 RECOVERING RELIGION FOR THE HISTORY AND THEORY OF RHETORIC: 215
21. SECTION 5 LEGACY / MEMORY / IMAGINATION
22. CONDUCTING THE INTERVIEWS: LEGACY / MEMORY / IMAGINATION 239
23. MICHAEL McLUHAN: 242
24. ERIC McLUHAN: 255
25. DOUGLAS COUPLAND: 265
26. CONTRIBUTORS 273
27. INDEX 279